As a financial advisor, you have a big opportunity, only if you’re engaging with potential clients and investors on various social media platforms. Recently, research entails that eighty-five percent of successful financial advisors use social media as their marketing tool. For this reason, social media is seen as a proven tool that helps financial advisors to gain new business as well as bond with clients. There are some guidelines that a financial investor should consider to excel in social media marketing. Below are 9 tips and tricks of using social media for financial advisors.
1. Identify your Target Audience
A financial advisor should determine the potential audience. Do you target healthcare experts? High tech founders? High net-worth families? Business owners? A financial advisor needs to select a platform commonly used by his or her target audience.
This is key because you’ll be able to communicate what they’re expecting. Social media helps financial advisors to reach many clients. Determining your potential audience acts as an added advantage because you’ll be able to effectively reach the right people.
For instance, both Linkedln and Facebook have various groups. These groups are important because they help individuals with the same objective to come together and share their ideas. These are the best platforms to search for groups where people have the same interest as yours.
Other social media platforms allow you to use hyper-targeted ads which helps you deliver your content to the right audience. To attain high engagement rates, you’ve to narrow your focus specifically when advertising. Strive to enhance your engagement rates because you won’t pay much for your ads.
2. Company’s Social Media Policies
Recently, most firms have some restrictions when it comes to social media marketing. A financial advisor should analyze and understand all the corporate policy regarding social media. This can be achieved by speaking with your colleagues, asking your compliance department some relevant questions, and participating in training in your firm. Social media for financial advisors is viewed as a form of advertisement.
Therefore, you should strive as you can to adhere to all rules and regulations of your company. Keenly follow are the set rules and pay attention when setting up your profiles. A financial advisor should focus on pre-approving, particularly any static content that has been in existence for a long duration.
3. Identify your Brand
Select an appropriate social media platform and create a business account. There are various platforms suitable for a financial advisor such as Linkedln, Instagram, Twitter, and Facebook. This is fundamental because you’ll be able to identify your target prospects and clients. Focus on familiarizing with a certain platform, then try other platforms.
4. Create a Social Media Profile
This should be based on the rules and regulations of your company on social media platforms. Various companies have various requirements for social media profile. Some of these companies will require you to set up an account and link it to your business email.
This is important because the company will be able to keep records. Other platforms such as Linkedln prohibits ‘skills and Endorsement’ and ‘ Recommendations’ to avoid testimonials. Some of these companies will pre-approve a paragraph that will portray all the information about your firm. Your profile should be reviewed by a registered principal of the company before you use it in business.
5. Build Your Network
After approval of your profile, you should connect with many people and invite them. Always consider using written notes rather than a mobile app. A financial advisor should consider sending invitations with a standard message. In addition, craft an introduction that reminds individuals how you’ve known them, how you’re beneficial to them, and how you can connect conveniently.
6. Learn about Your Clients, Prospects, and Competitors
Social media is important because it helps you what’s going on as well as what people value. Learning more about your clients and prospects helps you to have concrete information about how you’ll approach them as well as what perspective you’ll use. Social media will help a financial advisor to socialize with clients without having to come to the office.
When a financial advisor learns about the prospects and clients, it will be much simpler to learn about the competitors. If your competitor is doing much better than you in social media, it’s now the high time you analyze his or her strategies. This is will, therefore, help you get tons of engagement on your posts. Focus on areas such as who follows them, who they follow, and their popular posts.
This is key because you’ll have a view on what’s your competitors do and you’ll be able to create strategies that will give you a competitive advantage.
7. Invest in Quality Photography
Images are the best tools to grab attention from your potential clients. Research shows that an individual’s mind will respond quickly to a photo rather than any other type of information. A quality photo will give the best first impression.
A financial advisor should be keen to keep imagery consistent. This is key because it helps you build your identity. Relevant images will not only gain your attention but also loyalty. Your images should be of high quality, therefore, it’s a good idea to hire a professional photographer. The right photographer will help you to be s serious, corporate, and approachable.
Join various conversations on your field and start providing valuable content to your prospects. In some companies, you’re allowed to add a comment such as ‘like’ and ‘share’. Focus on being generous with your information which should be helpful to your potential audience.
Log in your account credentials at least once in a day to engage with followers. This allows you to give everyone a tip on how your business is doing. If you’re doing it in the right manner, you’ll soon see a bond begin to form.
9. Share Useful Content
Your financial firm has various articles in the libraries which you can share with your clients. Post only the posts that have been pre-approved by compliance because they adhere to all rules and regulations of your company. Be consistent in sharing useful information which matches your brand and shows your expertise in the field.