How do I Advertise Myself as a Mechanic

How do I Advertise Myself as a Mechanic

Advertising yourself as a mechanic is one of the best ways to land a job. In fact, many top mechanics have their websites and blogs dedicated entirely to this task. With a little know-how, you can do it too! Digital marketing is one of the fastest-growing industries in today’s economy. Thus, incorporating it into your mechanics business can be a brilliant move.

How do I advertise myself as a mechanic?

Below are some of the tips that can help you advertise yourself as a mechanic:

By creating a website for the business.

Creating a website for the business is an excellent way to offer an avenue by which one can advertise services. Having a website allows potential customers to see what kind of work I do and also gives them the chance to contact me quickly. For example, if someone needed their car fixed after hours, they could use the information on the page to reach out.

Having a functional website with contact information sends potential customers the message that the mechanic is legitimate and worth doing business with. Having a site will easily expand clientele, so it’s crucial to have up-to-date information.

By using social media platforms, such as Facebook and Twitter.

Advertising myself as a mechanic with social media platforms, such as Facebook and Twitter, can be very effective for finding your first mechanic job. This is because you can create a large, worldwide audience that is interested in hearing about your specific mechanic skills.

This advertising method can be done by posting helpful tips and informative content on social media to make your account look professional. This will give potential employers the ability to see what type of mechanic information is posted publicly.

If there is no mechanic advice to share with people, it may be beneficial to share mechanics-related ideas online before applying for jobs. Having an attractive social media presence is key.

Using google maps.

Google maps is a great way to market the mechanic business. One can showcase all of the facilities they have and make it easy for customers to find you by entering their address or selecting one of your facilities on the map.

Another great thing about Google maps is that it gives an idea of where people are looking for mechanics near them, which can help attract more potential customers.

Using SEO.

SEO is an acronym for “search engine optimization,” and it refers to the process of optimizing a page so that it appears higher in organic search engine results.

Marketing SEO for mechanics is used by mechanics who want their website to be found and ranked highly when people use search engines like Google, Bing, or Yahoo to find automobile repair or maintenance services.

Search result rankings are primarily based on two factors:

1) The words and phrases that potential customers type into a search engine when looking for products or services they need.

2) The relevance of each keyword-optimized webpage to the text string being searched. In other words, which web pages have content related to the keywords being searched?

SEO can be a valuable tool for mechanics to increase web visitors to their website. It can also help mechanics gain high-value leads from search engines, rankings in local search results and ads, and other opportunities from being found by people who are looking for information about automobile repair or maintenance.

How do mechanics find customers?

Mechanics find customers through advertisements in the local newspaper, on billboards, or online.

Many mechanics advertise themselves in the local newspaper or online. However, most mechanics opt for billboards because of their high visibility and ability to target a specific demographic. Billboards are very effective in targeting audiences with high disposable incomes who may consider hiring a mechanic.

If you want to stand out from the crowd when people browse through the newspaper, you must design an eye-catching advertisement so they will take notice of its content.

They can also find customers by giving out business cards to people who are driving by their shop.

Many mechanics can be found advertising themselves by standing outside of their shop and giving out business cards to people driving by. This is a good way for them to advertise themselves as they work on people’s cars and give out their business cards in person.

This way, they don’t have to give out the business cards through the mail or pay for online advertisements.

Mechanics often find customers through word-of-mouth recommendations from other satisfied customers.

Word of mouth recommendations from other satisfied customers is the most effective way mechanics gain new business. A satisfied customer is much more likely to refer a mechanic out of goodwill than an unsatisfied customer. If a customer is satisfied with a mechanic’s work, the chances are that they may become loyal customers for years to come.

By getting reviewed.

Reviews are a way for mechanics to find customers. People look at reviews to learn more about the person they are looking to hire and see if their business is worth doing business with or not.

Carefully reading the reviews will help the mechanic understand what people liked about his service, what he can improve on, and even who his target market is. Based on this information, it is then possible to refine the advertising campaign.

By clearly communicating that the specific things that were mentioned much in reviews are now present in current advertisements, potential customers will know why they should be hiring the mechanic over others in the area.

By consistently getting high-quality reviews, mechanics can develop long-term relationships with their repeat customers, which eventually leads them to recommend their services to friends.

Where can I advertise my mechanic services?

Using Yelp.

Yelp is a website that allows customers to post reviews and opinions about their experience with a business. Anyone can write a review, whether they have actually been to the business or not.

These reviews help potential customers decide if they would like to visit that business and create an overall score for each establishment. Some people rely on these reviews entirely when deciding where to go.

By using yelp as a channel to advertise, your mechanic workshop will gain new customers who are looking up your business.

Utilizing Google Local Services ads.

Google Local Services ads allow businesses to highlight what type of services they offer. For instance, if you are a mechanic looking for work, you can post an ad showing that you are available and open to taking on clients. This will help potential customers find your business.

This is one of the platforms that Google uses to encourage small businesses to get online. When you post a Local Services ad, the ad will show up when people search for keywords related to your business in an area that is near your location.

For instance, if there are not many mechanics near you and you are looking for work, potential customers might search for “mechanic” or “auto repair shop” via mobile device while they are out on the road.

With this type of ad, they can see your ad pop up when they make these types of searches along their route. This means that people who may be interested in hiring you could find you quickly and easily without having to go through several results pages just looking for someone like you within driving distance.

Advertising online.

Online advertising can be a great way to draw in new customers, especially when you’re just starting off. Online advertisement is easy to track, and it’s a great way to get your name out there. You can create ads on Facebook or Google for people searching specific terms that relate to your services, such as “best mechanic near me.”

Or, if you have an established business with a website, you can link up your physical ad with a digital one, so they work together.

In conclusion,

Getting customers in the door can be challenging if you’re a mechanic or auto repair shop owner. Today, more people research their options online before deciding where they go for service on their vehicles. This has led many mechanics and auto shops to advertise with marketing campaigns targeted at this audience.

How Do You Attract Customers To Auto Repair Shops

How Do You Attract Customers To Auto Repair Shops

Are you running an auto shop? If so, you already know how competitive the business is. However, if you do not have the best strategy to attract customers to your auto shop, you might not get as much business as you should.

Therefore, you need to learn ways to attract customers to auto repair shops. The best strategy will help your business to remain relevant, and it will also help you keep up with the competition. With that in mind, here is what you should know about attracting clients to your auto shop.

Attract New Customers to an Auto Repair Shop

Besides dealing with the high competition, there is also the fact that the economy is tough. During such times, people tend to forgo the needs of repairs and maintenance of their automobiles. That is why you need to develop the best strategy that you can use to get clients to your business. With the best strategy, you will attract new customers and bring existing clients back to your auto repair shop.

Create and Promote Your Brand

The mistake that most auto repair shop owners make is not thinking about their shop as a brand. However, if you start looking at it as a brand and ensure that it stands out; the chances are that it will start generating more business. First, however, you need to put strong branding strategies in place.

With the strong branding of your business, you will have a positive impression of the company among the consumers. As a result, the consumers will be familiar with your company, which means that their chances of doing business with you are high. That is why you need to make use of social media platforms to market your shop.

You should note that these days, many people are on social media. Therefore, if you use this platform for marketing your business, the chances are that you will reach a higher audience. That is why you need to think about your image and present it on social media platforms. If you do this right, you can be certain that you will attract clients to your auto repair shop.

How Can I Promote My Auto Repair Shop?

It does not matter the type of business you are doing; the one thing you cannot ignore is that marketing is important. Marketing is one of the best ways to ensure that people learn about your business. But you need to know the best strategies to promote auto repair shops seeking to reach the right target audience.

Create an Auto Shop Website

It is hardly possible to imagine a business in this digital age that does not have a website. A website is important as it will help reach clients and give them details about your business and the service you offer. That is why if you have not created a website for your auto repair shop, it is time for you to do it.

Note that if you have an online presence, you can connect with the people in your local area and create a relationship even before they get into your shop. However, for your website to be effective, make sure that it is properly designed and created. Then, you can use this platform to make a good digital impression.

How Do I Get More Customers In My Auto Repair Shop?

Another vital point that you might be wondering about as an auto repair shop is bringing more clients to your business. Note that the more clients you get, the more revenue you receive. Here are some of the ways to get more customers for auto shop.

Use Google Ads

The main benefit of using Google ads is that it will enable you to reach your local clients. That means that the advert will reach the right audience, which will help ensure that you get more clients to your shop. When choosing the Google Ads to use, ensure that you get the one to target the local market and the type of clients that suit your business.

Use Google Maps

Another way that you can use to bring in more clients to your business is by using Google maps. Note that Google maps will make it easier for the people trying to get to your auto shop to get directions. As a result, you will not have to worry about your clients getting lost. If you make it easy for clients to get to your shop, this will attract more clients, and thus, it will help boost your business.

Use SEO

When you use the right SEO for auto repair shops to market your business, it will help improve the Google search ranking of your business. What that means is when people search about services that are related to your business, your business will appear among the first ones. When you have great SEO, it will make you visible to your clients, increasing sales.

The right SEO will also ensure that you get more traffic to your website. Though you will get many people to the site, it is also a way to seek your service. That is why it is important to ensure you make use of SEO. The best part is that it does not cost you anything. Check out our full guide on the best keywords for auto repair shops.

Focus On Online Marketing

There are many strategies you can use to market your auto shop. But given the number of people who are always online, it is best to use the online marketing option to reach a large crowd. However, if you plan to use the internet for marketing your business, develop an effective plan that will enable you to connect with the right audience.

Final Thoughts

If you need to seek a strategy to help market your auto business, you can use any pointers discussed above. But you need to ensure that the strategy you use is right for your business. If you are unsure, do your research. Then, as long as you have found the best way to promote your auto business, you can be certain that you will increase sales, impacting your bottom line positively.

Make my Auto Repair Shop More Profitable

When starting any business, it is the owner’s hope that it will be profitable. The same goes for an auto repair shop. However, many are not sure how to get there or where to start. Is it the tools? Or maybe the location?

However, you have to look at the big picture to determine if an auto repair shop is going to be profitable. And, there are a few areas that need to look at including:

  • Business costs
  • Ownership Costs
  • “Other” Expenses and Profits/Losses

In this article, we provide information on how to make your auto repair shop more profitable. We will also answer “Is owning an auto repair shop profitable?” as well as “How profitable are auto body shops?”.

So, before spending money on any supplies or locations for your business, read through our guide so you can figure out what it’s going to take. You do not want to start an unprofitable business and lose all of the hard-earned money you put into it.

How can I make my auto repair shop more profitable?

In the 21st century, the profitability of an auto repair shop is determined by marketing efforts. As opposed to decades ago when auto repair shops used traditional marketing efforts, like flyers and information cards, to attract customers; today’s marketing efforts use digital marketing technology.

Digital marketing techniques have gained popularity since the early 2000s. With the rise of smartphones and social media, digital marketing has become increasingly popular, with businesses able to digitally market their products and services 24/7.

With the right marketing efforts in place, an auto body shop will be well-connected with the local community. Thus, making their services in high demand.

Some of the best digital marketing techniques include:

1. SEO:

Auto repair SEO, or Search Engine Optimization, uses the proper keywords and phrases to rank a website in search results for keywords and phrases relevant to their industry and products/services offered. SEO is an important digital marketing technique because it targets potential customers looking for businesses like yours through search engines such as Google, Bing, Yahoo! etc. For example, if someone wants to work on their car’s brakes they will likely go to Google and type in something like “[city] auto repair” followed by “brakes.” Check out our full list of the best keywords for auto repair shops.

If your business website ranks higher than other competitors’ websites in the organic results of the search engine you’ll be able to catch your customer before competitors do.

2. Google My Business (GMB)/Maps Listing:

Google My Business is a free service offered by Google that allows business owners to list their businesses on Google Maps and Search, as well as share content and updates about the business on Google+, Facebook and Twitter, etc. By creating a GMB listing, your customers can see directions (in some cases live traffic cams), view photos of your shop, and full information such as hours of operation, website URLs, phone numbers, and more!

GMB listings also appear in Google search results for certain searches like “[your city]’s auto repair.” If you do not already have a GMB listing set up, sign up now. The process takes less thane five minutes to complete and it’s free! If you have already set up a GMB listing make sure that your information is accurate and up-to-date.

3. Social Media:

There are many social media websites but some of the most popular include Facebook, Twitter, Pinterest, Instagram, Linkedin, etc. All of these websites can be used to either connect with customers before they enter your shop or after they leave. For example, on Twitter, you can tweet customers a deal on oil changes if they stop in or offer coupons for customers who post pictures of their repaired cars on Instagram.

4. Google Ads (AdWords):

Another great digital marketing technique is Google Ads. With Google Adwords, you can target potential customers in your local area by showing ads when they search for certain keywords related to auto repair. For example, someone in [city], [state] may type “auto repair” into the search bar at Google.com and this triggers an ad that shows up on the top of the results page for users in that particular region. The ad will include your business’s relevant website URL, phone number, an image of your location, etc.

The above-mentioned digital marketing techniques are just some of the popular efforts that can help boost your auto repair shop’s local visibility and increase customer conversions. With the right tools in place, you will be able to connect with customers before or after they enter your business and steer them into making a smart purchase decision.

What is the average profit margin for auto repair?

There is not really one answer to this question. The profit margin will be different for every auto repair business. You can make between 10% and 50% of your revenue in profits depending on the type of shop you are running, the products/services offered, what % you mark up parts, etc. Your technician wages are usually very similar across the industry. However, your expenses (insurance, liability coverage) will vary by state to state or even city to city.

How profitable are auto body shops?

The average profit margin for auto body shops depends on a number of factors. First, is the shop a non-franchise or franchise location? If it’s a franchise then you’re going to pay royalties and fees out of your sales. A traditional body shop may charge someone $1000 to repair their car from the accident, but the insurance company only pays them $500 so they make $500 and hope to find some add-ons. That’s how some places stay in business even if they have little customer traffic because it’s more about the money/profit you get from each job than how much work you do per job.

Another factor that plays into the profitability of an auto body shop is overhead costs such as rent, equipment, etc. Shop equipment has become very advanced in the past decade making the labor of working on cars much easier and faster when it comes to things like frame repair/straightening, painting, etc. The more high-tech tools you have the more money you are likely to make simply because they are efficient – time is money after all.

An auto body shop’s profitability can vary greatly depending on location as well. Some city areas charge more for everything from rent to insurance than other parts of the country (or even the world). All these factors play into your bottom line and how much money you make per job or month or year.

Is owning an auto repair shop profitable?

The answer could be yes if you are running a successful shop. However, it’s not always the most profitable business in the world because there are so many variables that could affect your profitability. If you have great customer service and utilize digital marketing techniques, well then likely more people will come through your doors and you’ll make more money than someone who doesn’t.

The goal of any type of business is to make money and auto repair shops aren’t any different – it’s just like anything else: the harder you work (and smarter) the more money you can generate.

Conclusion

To make your auto repair shop more profitable you have to take advantage of all the marketing techniques available in today’s world. For example, using Google AdWords can yield great results in terms of driving targeted customers to your website. There are many different digital marketing techniques that you can implement into your business, so pick one or two and begin building your customer base.

It could also be helpful to consult with a reputable digital marketing agency that will help you analyze your business and recommend different strategies based on what they know works!

SEO-for-EV-Charging-Stations

SEO for EV Charging Stations

How To Maximize Your EV Charging Company’s Revenue

The need for EV Charging Stations has continuously grown for the last decade. More and more drivers pick for electrical cars and that’s where search and SEO for EV charging stations can help your brand grow.

As technological advancements continue to occur, we shift closer and closer to the digital setup. Among those emerging trends are electric vehicles, and that opens up an array of business opportunities in the market. One of those opportunities is the electric charging companies are proving to be highly profitable.

But, on the other hand, it can still be maximized with the proper marketing tools. Since electric vehicles are still considered to be new, not a lot knows the ways around them and includes in that is where they can charge their electric vehicles when they are on the road. With that said, this article will discuss the different ways you can market your EV charging company to maximize its profitability.

The Profit Potential

As previously mentioned, the emergence of electric vehicles has opened new business opportunities such as EV charging companies. Because this market is relatively new, knowledge about it is unknown to most why marketing should be optimized. One of the things that you can do is partner up with public governance.

Apart from setting up your EV charging station, it would also be good to partner with public governance to disseminate more of your services. On the other hand, this may bring you less profit because public EV charging stations are free. In order to infiltrate the market more, your electric vehicle charging company can focus on optimizing digital marketing.

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Digital Marketing for EV Charging Stations

As previously stated, we are shifting closer and closer to the digital setup, and we should learn how to utilize that. It is safe to assume that those who choose to use electric vehicles are tech-savvy, which is your target market. With that being said, it would make sense to market your electric vehicle charging company on platforms that your target market uses.

You need to make use of online articles, social media posts, sponsorships on influencers, targeted ads, GPS tracking, and everything alike. Optimizing your digital marketing is the key to maximizing the profit of your company, and the essential platform you could use is Google.

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Google Optimization and SEO for EV Charging Stations

Google is the largest searching platform with over one billion users every single day. Google is the first app that everyone opens whenever they have a question in mind. The chances of those looking for electric vehicle charging stations opening google while they are on the road is extremely high.

In addition to the number of users, Google has various marketing tools that could significantly contribute to the growth of your company. Moreover, it is easy to navigate through, which is a crucial factor since this is how you will be monitoring your progress. With Google as your digital marketing tool, you can run targeted ads on a major search platform, be integrated into their apps for customer accessibility, and improve your search engine optimization (SEO).

SEO for EV Charging Stations is exactly that. Optimize the location of each of your charging stations to become the top choice for drivers to choose your service over other stations.

Google Ads for EV Charging Stations

Running your targeted ads through google is probably the best marketing investment you could make. You may have noticed that whenever you search on Google, the first few results are targeted ads and more often than not, it is precisely what you are looking for. ]

That is precisely the advantage that google ads give to your electric vehicle charging company. If you run targeted ads through google, your services will be shown first to whoever searches for an electric vehicle charging company. This alone would instantly boost your marketing by spreading the word out about your business, and it is a guarantee to bring in more profit. With google ads, you can also monitor the activity that comes with it. This information is easily viewable through the analytics of the ads.

Google Maps & Local SEO for EV Charging Stations

Similar to Google ads, advertising through google maps is immensely beneficial. Most especially to electric vehicle charging companies because you will need to provide your target customers with a guide on how to find your charging stations. The first thing you can do to market through google maps enable the location services on your google ads so that the people who see your ads automatically know where to find you. It would also be helpful to run targeted ads with all the various spots of your stations involved.

Through this, google maps will be able to pinpoint which station is the nearest to where your customer is searching from. In addition to that, google maps will be able to provide your customers with approximately how long it will take them to get there and how far they would drive.

Search Engine Optimization Content for EV Charging Stations

Search Engine Optimization (SEO) for EV Charging stations can be translated into content. Articles are crucial factors in establishing the reputation of your electric charging vehicle company. In order to improve your articles, you need to repeatedly use EV keywords so that your company will show up on google search results. In an SEO for EV, you must create unique titles to capture the attention of your target market.

You must also provide meta descriptions and external links to optimize your articles more and have greater visibility in google. You should also use headings and emphasize texts that you want your target customers to pay attention to. Examples of these texts could be the convenience of your EV charging company and the affordability of your prices. You will basically highlight all the qualities your target market is looking for.

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Best SEO Keywords for EV Charging Stations

To continue the success of our very popular blog “best keywords for auto repair“, let’s dig into the best keywords for EV charging stations.

KeywordAvg. Monthly Search Volume
EV charging stations near me22,200 searches/mo (Nationwide)
EV charging stations map5,400 searches/mo (Nationwide)
Free EV charging stations near me5,300 searches/mo (Nationwide)
EV charging stations cost2,400 searches/mo (Nationwide)
EV charging stations companies1,900 searches/mo (Nationwide)

EV charging stations near me keywords have shown amazing growth as you can see in this graph. This is well-established brand we have noticed in search trends for the automotive industry and is crucial that your company optimizes for it.

Key Takeaway

Technological advancements brought us to electric vehicles, which then opened up the market for various business opportunities, and among those are the EV charging companies.

On the other hand, the details and processes of electric vehicles are not widely known since they are relatively new. In order to maximize the profitability of an EV charging company, digital marketing should be optimized and the best platform to use is google because of the number of users it has and the ease of navigation. With Google, EV charging companies can run targeted ads on a prominent search platform, be integrated into their apps for customer accessibility, and improve search engine optimization (SEO).

The Best Auto Repair Advertising Slogans And How To Write Your Own

Have you ever wanted to advertise your auto repair service? If so, you know that coming up with a catchy slogan is easier said than done. How do you come up with an eye-catching phrase that will make potential customers pull into your shop? With these awesome advertising slogans for an auto repair shop, you’ll be able to write the perfect one for your business!

These slogans are aimed at people who may not know what they need to get their car fixed. Whether you’re looking for someone who does bodywork or just needs tires, these slogans will help get the word out about your shop! And since they’re so catchy, it will be hard not to find success.

We think you can come up with a better slogan than “your car is more than just a car” and we’ll help you get there!

What is Slogan?

An effective slogan is more than just words. It has to catch your customers’ attention and motivate them to pick up the phone and place their next repair order. This all happens because customers have to remember what you’re telling them.

For example, it might be difficult for someone to come into your shop if they do not know its location. This is why slogans are so important. They must be memorable and easy to remember. Slogans like these should not contain complicated words or complicated grammatical structures. They must be simple yet detailed.

A slogan should be at least three words long. They should be specific to your business, your location, and your services.


What is the importance of slogan to auto repair shops?

With this kind of slogan, you are telling your potential customers that you have a great, professional shop that can fix any car they may have. That’s a huge selling point.

People will feel comfortable knowing that they have chosen a shop where they will get the quality service they expect from your business.

Benefits of Having a Slogan

Your ad or slogan needs to provide some sort of benefit to potential customers. For example, if you’re a body shop, you may be looking for a mechanic. “Is it that they’re mechanics, or is it that they’re body work?”

If you’re a tire shop, you may be looking for a mechanic or people who just need new tires. “Is it that they’re mechanics, or is it that they’re tire services?”

Your ad or slogan should also be specific. What’s it going to say about your services that are unique to your shop? You don’t want customers to think your services are the same as every other mechanic’s.

You also want to make sure that your slogan piques interest and actually tells people what they’re going to get when they enter your shop. This is the main purpose of a slogan: to grab attention and tell customers what you do.

If you want to write an effective ad or slogan, you need to make sure people know what to expect from your business. If customers don’t know what they’re going to get, they won’t come in!

Don’t forget about using those all caps! It’s time that you start thinking about how your ad will look and read if it’s all caps. You’ll be able to find a lot more space for text this way – something that is always good for an effective ad.

Steps to writing your own slogan

You can’t just do this on a whim. This is something that needs to be thought through carefully. First, you need to be able to recognize what you would like people to think about you. Write down the one idea that you feel best describes your shop and your customers. Once you’ve got that one, brainstorm a few others that you would like to help the people in your life better understand the kind of business you’re running. Then, make a final decision on which of the slogans you’ve come up with best describes your business.

For example, in the above example, you could either write down your “We fix the f— up” slogan, or you could opt for the slogan, “We’re your friendly neighborhood auto repair business. We fix cars.”

Once you have your slogan, you can try working it into several different ads. Try writing some short text that will go next to your logo or your shop’s address. You want to have an idea of what the overall look of your sign will be so that you can focus on the words.

Things to remember when writing a slogan for auto repair shops

Lines are a valuable way of advertising, especially if you’re using these types of slogans. Remember, you need to make sure that your slogans are short. The line length needs to be such that all parts of your audience can understand it. You’ll also want to be sure that your slogans are neat and clean and in no way offends anyone.

Why a simple line might be better than a bunch of words: “The oil needs to be changed in your car right now!” or “Our shop specializes in clunkers, rust, and rust-out!”, for instance. It may be a good idea to have the slogan, “Come to Mike’s Auto Repair!” This should be catchy and should grab people’s attention. Keep in mind that people may not remember the full name of your shop.

Whoever works on your car is also important. You don’t want to insult any of them, but you do need to make sure that everyone is comfortable with their work. Save groans for later; let them know what you’re looking for now!

Why use personal names? If you are running a body shop, having your name on the sign outside will assure your customers of trustworthiness. It will say, “This business knows my name and treats me with respect.

Don’t forget about the impact a slogan can have. It can be a powerful tool in selling your auto repair service to potential customers. Remember that!

Car Repair Slogans Examples

Now, let’s give you some car repair slogans examples to use as inspirations so you can write the perfect slogan for your auto repair shop. We’ve sourced the best examples we could find from other blogs (Slogans hub and The Brand Boy).

You’re Engine’s DoctorWe treat all cars like familyGive it a polish
We keep your motor runningA Moments of Caring Your CarAuto care is our Business
Our Service is the Key to a Fresh StartA life on Full SpeedYour Car Deserves the Best
First-class performanceLet’s take Car Servicing SeriouslyGiving your Car the best Treat
We are driven to serve youEasy Care, Easy lifeGiving your car a Wings
We Keep You RunningThe joy of best Best RideA Screw of perfection
Hands that understand auto careA Quick Start for your LifeWe Repair Your Dreams
Get back to your roadMy Car, My ChoiceGet the Dent Fixed
Straight paint no filter!Fix the wheelsFeel Proud with Your Car
We’re Auto Motivated!Your street-friendly mechanicWe will treat them nicely

Final Thoughts

Even if you’re not a skilled writer, you can still create an effective slogan. All it takes is your creativity, some thought, and a little experimentation. Of course, an auto repair shop also needs a slogan that is very simple and easy to remember.

These advertising slogans should be catchy and should grab the attention of people passing by your shop. They should also help you gain a reputation as a reliable car repair service. Sure, these slogans may take some time to write, but they will be worth it in the end.

Once you’ve taken into consideration all of these different factors, you will end up with an ad that is eye-catching and memorable. The repair slogan will do your advertising for you because people will remember it!

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Is Adding “Near Me” to Your Business Name a Good Idea?

You may have seen this picture by now, floating around on every social platform there is… This picture is the beginning of the story I’m about to share with you.

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It was a few months ago that I was visiting my parents in El Paso, TX that I ran into this dental office. SEO runs in my veins, so it’s common for me to look around to see what other businesses are in every shopping center. However, I never thought I would see a business go as far as adding the words “near me” to their business name.

I snapped this picture to share it with my closes 2 SEO friends; we had a good laugh. A few days later, I hosted a Global SEO training on 2022 ranking factors and I added this picture to my deck… People were cracking up!

I decided to post this on LinkedIn. I considered this picture to be funny but kind of “geeky”, but still went for it. This was my original post:

“Talk about Google Maps hack! I was recently in El Paso, TX, and ran into this while picking up my food order… And yes, they are ranking at the top of results on Google Maps in the area!

Come on, I’m an SEO, of course, I was gonna take a picture!

Although this may seem spammy, Google Guidelines are clear. Google says your Google Business Profile should match your legal business name. So when their legal name is “Dentist near me” or “Vietnamese Restaurant” or “Chris Used Cars”, then it’s ok to use your main keyword in your Google Business Profile.

Having the main keyword in your name often helps with rankings… But if it’s not part of the legal name, then I wouldn’t suggest doing it. There can be penalties coming from Google if they find this to be just a ranking tactic and not accurate legal name.

This post went live on Thursday morning, and I forgot about it… I never expected more than 10 likes, to be quite honest. This was a simple photo to use in my SEO training decks. At the time of this writing, the post sits at near 30,000 impressions, 369 likes, 58 comments, and 27 shares. However, the picture itself went viral!

The “Dentist Near Me” Post Went Viral!

That’s right… My geeky photo went viral! People were liking, commenting, and sharing the post… The picture made it back to me from friends who were sending me messages, slacks, and DMs asking if that was my photo.

SEOs-break-the-internet

The SEO community went wild sharing this picture everywhere and wondering if this was real or just a photoshopped picture.

But is it a Good Idea to Add “Near Me” Keywords?

I know my original post covered the fact that is not technically spam because it’s done in a way that follows Google’s guidelines. But this still feels like a short-term hack to rank in the nearby area.

I think our goal as SEOs and marketers in general, is to build long-term brands from a strategic angle. We shouldn’t be looking for short-term hacks that may appear good now, but leave you at risk of future Google updates. Google updates its algorithm hundreds of times per year, trying to raise the bar for quality and strategy over quick map hacks. I wouldn’t be surprised if a new local update gets released that prohibits or penalizes “Near me” words on Google profile names… And that would be the end of your positioning! What would be left for your business?

I highly believe and agree with many comments I read online. Our goal as SEOs is to build a brand for the long run. Be creative with your name, yes, but work towards a long-term positioning that is not at risk of getting penalized.

Trevor Nadeau: Not sure if this is the type of business I want to entrust my health with….is “heart surgeon near me” next?
Kit Moore, CPA, CA, CMA: I’ll buy Nike’s any day over Kids Indoor Shoes Near Me. I’ve seen this SEO problem before – usually from a green marketing grad with no professional skills.
Jeff Collins: Amazing. The dentist must be an SEO
Kristopher Jones: Not black hat. Brilliant.

What Does Google Think?

John Mueller, Google also commented on this practice on Twitter:

I kinda wonder if it works against them, because of how easily search engines change “near me” into just a location, making it really hard for people to search for them by name. For a local business, probably not a problem though, and the cute name likely helps marketing too.

What’s Next?

I’ll continue to document and update this page as the momentum continues… Stay tuned.

Local Business Listing Management Service

Local Citations For Car Dealerships

You’ve probably heard of local citations before, is nothing new. But when doing search optimization specifically for car dealerships, not all local directories will have the same impact. This is another great example that quality is better than quantity. In this article, we’ll show you what are citations, why they matter, and the exact citations we use for all our clients’ dealerships to boost their visibility and gain market share.

The quality of the directory combined with the industry they focus on is what Google likes. This means that an automotive local directory will have a great impact than a generic global directory. Let’s review this in much more depth and share with you our list of top local directory citations for car dealerships.

More and more car buyers are spending most of their time researching a vehicle online than at the dealership. This means they’re heavily relying on online search, YouTube videos, and more importantly when it comes time to shop they search for dealers locally. The reality is that local search has become a critical component of digital marketing for customer experience.

woobound listings management service software

Why Local Citations for Car Dealerships?

Directory sites for car dealerships are often overlooked as a digital marketing channel but can effectively bring in new customers. Many car dealerships have their websites and vehicles for sale, but their local presence might be missing the mark losing market share to other dealers in the area.

Leveraging your local presence to drive traffic to your dealership’s site is a great way to drive new customers to your lot without investing a lot of money into traditional digital marketing channels. You can use local directories to boost your local online presence and attract new customers.

If you’re in the car business industry, you know that an effective local SEO strategy is essential for growing your business. But when you’re trying to find the best local citations for your dealership, it can be difficult to know where to begin.

What Are Local Citations?

Local citations are commonly known as directory listings. There are literally thousands of online directories where car dealerships can list their business for customers to find it and to help with your online presence. However, the quality of each directory may have a positive or negative impact on your visibility. Here’s why.

Why Do Google Trust Local Citations?

Search engines provide a list of relevant results based on what the searcher is looking for. Relevance is one of the many ranking factors in how those results are shown to the searcher. It is crucial for Google to understand your brand and your website very well to find it more relevant than your competitors, hence ranking higher for car dealership keywords.

Local listings help with relevance and trust, which is why Google trusts many of them as authoritative data. When we look at global well-known directories like Yelp, Manta, Bing Places, Facebook, and many more, we are analyzing directories that apply to every business category. These directories have every business category listed from bakeries, to attorneys, to dealerships. These general directories help Google verify your business address and the validity of your online presence.

Best Local Citations for Car Dealerships

Now that you have the foundational knowledge of what citations are and how they can help your dealership, let’s look at what we consider the best local citations you should be creating for your automotive brand based on your country.

Car Dealership Local Citations in US

AcompioFoursquareOpendi
AppleGoogle Business ProfilePages 24
BAIDUHEREShow Me Local
Bell CanadaHotfrogTomTom
BINGiGlobalTupalo
BrownbookInfo is InfoUber
CylexMantaWaze
FacebookMy Local ServicesWhere to
InstagramN49Yalwa
FactualNAVMIIYandex
Find OpenNextdoorYelp

Car Dealership Local Citations in Canada

AcompioGoogle Business ProfileTomTom
AppleHERETupalo
BAIDUHotfrogUBER
Bell CanadaiGlobalWand
BINGInfo is InfoWaze
BrownbookMantaWhere To
CylexN49Yalwa
FacebookNAVMIIYandex
InstagramNextdoorYelp
Find OpenOpendi
FoursquareShow Me Local

Best Niche Local Citations for Automotive

When we switch gears and we look at niche local citations specifically within the automotive industry, these carry much more value and strength to your local citations strategy. Although the authority of these niche citations is not as high as Yelp or Facebook, the relevance makes up for it. We have seen that Google appreciates high authority citations to validate your business data, but the relevance you get from automotive niche citations helps Google trust your site in the industry even more.

LOCAL CITATIONCOST
Cars and BidsFree
HemmingsFree
KBBFree
AutopTenFree
BestCarFinderFree
Car Dealers USAFree
Dealership NetFree
Just Good CarsFree
Auto MDPaid
Car GurusPaid
Classic CarsPaid
Cars for SalePaid
Car StoryPaid
Auto Sales DirectoryPaid
Grow with CarsPaid
EdmundsPaid
Auto TraderPaid

Local Citation Checker

The next thing you may be wondering is, which ones do you already have and which other ones you may be missing? That’s easy to figure out! Simply enter your car dealership name below and our fully automated app will perform a local citation audit of your entire brand and tell you which listings you already have and which ones you may be missing.

Local Citation Services

Creating and managing local citations it’s a great tactic to boost your visibility but it can become a full-time job on its own. Just imagine going directory by directory, signing up, claiming your profile, and optimizing each one of them… Times 100! Is how much time it takes for you to manually create local citations for a car dealership. Luckily, we can help! With Woobound Listings, we can automate the entire process for you. Simply add your business information and the app does the rest. Woobound Listings connects with all the top citation publishers in the world via API, and within a few minutes, publishes your data across the internet! Contact us for a demo on Woobound Listings.

The bottom line is that local citations have been a part of SEO since the beginning of time. They’re still relevant and more than ever, an important piece of your local strategy.

searching keywords for car dealer

101 Best SEO Keywords for Car Dealerships

searching keywords for car dealer

When it comes to finding the best SEO keywords for car dealerships, there are some that work extremely well for an automotive dealer. Your dealership serves a local community and your marketing team can take advantage of broad global keywords and also local keywords in your market. There’s no question that traffic from search engine marketing is important for any business, including your organization.

There are some keywords worth your investment, but there are also some not worth the effort. This article will go over the advantages of ranking in the search engines, as well as specific keywords that are best for your auto business.

Picking the Right SEO Keywords for Car Dealerships

The advantages of using search engines in your marketing strategy are essential. We all know consumers start their purchasing journey online; specifically on search engines like Google. The idea here is that your marketing can position your site to attract more potential customers who are in the market for buying a new/used car. That’s where you want to be!

However, picking the right keywords from the beginning of your strategy is the key to your early success. When we pick keywords for our clients, we focus primarily on a combination of things: search volume per month, search intent, competition, and more importantly, search trends. It’s important that you understand the search intent of the person performing the search; are they simply looking for educational information or are they in the market to shop for their next vehicle? This will help you strategize and accomplish results like this:

SEO for car dealerships works well if you want to bring more eyeballs to your vehicle pages. Most future customers use their mobile devices to find a dealership they can check out online, before ever stepping foot into your lot. Although SEO takes time, it can be your best long-term strategy for sales growth.

Depending on your market, there are keywords that people specifically search for when thinking about buying, other keywords will be focused on those who are ready to buy, and other set of keywords can help drive sales to your service department.

SEO is important because it increases the likelihood that people will find your dealership online.

Best Keywords for Car Dealerships

Every SEO campaign starts by picking the right keywords and being very strategic with your choices. Picking the wrong keywords can waste thousands of dollars, not to mention months of work. By being very cautious and knowing exactly what the goals of your SEO are, it’ll help you pick the correct ones from the beginning.

Let’s do a quick example.

For the last several years, “near me” keywords have shown exponential growth. This also applies for dealership keywords.

Remember that people are searching for local businesses, such as car dealers, to find what they’re looking for. When people need a car, they usually search for “car dealers near me” or “car dealership near me.” People don’t like wasting time, especially when that includes driving.

The graph below shows the growth over the last 5 years, for keywords like “car dealers near me”. Although there’s a lot more SEO tactics to rank for “near me”, the search demand is there.

Global Keywords for Car Dealerships:

The following keywords show some of the best keywords for a dealership showing the monthly search volume at a global scale.

KeywordsAvg. Search Volume
car dealership92k per month
used car dealerships near me65k per month
car dealerships near me160k per month
new car dealerships near me4.6k per month
local car dealerships2.9k per month
<script data-widget-id="e19cc46e826b09a4c99a7ada61490cf944022e86" src="https://www.local-marketing-reports.com/m/assets-v2/lead-gen/js/external/widget-builder.js"></script>

Local City Keywords for Dealerships

Your dealership doesn’t need to rank “globally”, given that your primary focus is local in your market. So why not go after city keywords?

KeywordsAvg. Search VolumeDifficulty
car dealerships in Houston8,100 per monthDifficult
car dealerships in Denver3,600 per monthMedium
car dealerships in OKC5,400 per monthDifficult
car dealerships in Phoenix1,300 per monthDifficult
car dealerships in Corpus Christi2,400 per monthMedium
car dealerships in San Antonio5,400 per monthMedium
car dealerships in Houston8,100 per monthMedium
car dealerships in Corpus Christy350 per monthMedium
car dealerships in Detroit1,000 per monthMedium
car dealerships in Chicago2,900 per monthMedium
car dealerships in Dallas3,600 per monthMedium
car dealerships in Jacksonville FL3,500 per monthMedium
car dealerships in Nashville TN1,600 per monthMedium
car dealerships in Virginia Beach1,500 per monthMedium
car dealerships in Louisville MS2,400 per monthMedium
car dealerships in Indianapolis4,400 per monthMedium
car dealerships in Fort worth2,400 per monthMedium
car dealerships in Memphis1,600 per monthMedium

Branded SEO Keywords for Dealers

Additionally, think of the branding opportunities available for you. While some automotive dealerships are traditionally practical without a thoughtful name, this isn’t the case for all of them. A targeted keyword such as “brand + car dealership near me” will help boost your branding awareness in the search engines, which is especially helpful if a handful of people know about it.

KeywordsAvg. Search VolumeDifficulty
Ford dealership673,000 per monthDifficult
Ford dealership near me873,000 per monthMedium
Ford Dealership San Antonio6,600 per monthMedium
Ford Dealership Austin5,400 per monthMedium
Ford Dealership Houston14,000 per monthMedium
Ford Dealership Las Vegas5,400 per monthMedium

This applies to every manufacturer’s brand, not only Ford. Near Me Keywords for Car Dealerships

KeywordsAvg. Search VolumeDifficulty
Chevy dealership near me450,000 per monthMedium
Honda dealership near me460,000 per monthMedium
Nissan dealership near me301,000 per monthMedium
Kia dealership near me300,000 per monthMedium
Hyundai dealership near me246,000 per monthMedium
Toyota dealership near me550,000 per monthMedium
Jeep dealership near me368,000 per monthMedium
Dodge dealership near me246,000 per monthMedium

Used Car Dealer Keywords

Consider the type of vehicles you sell at your dealership. For instance, you may target the keywords “new cars dealers” or “used cars dealers,” depending on if you sell new or used cars. This helps Google and your community understand what you sell and what market or markets you cater to. A great general keyword is just “dealer cars search.”Used Car Keywords for Dealerships

KeywordsAvg. Search VolumeDifficulty
Used cars1.2M per monthDifficult
Used cars near me550,000 per monthMedium
Used cars near me dealership368,000 per monthMedium
Used cars for sale near me246,000 per monthMedium
Used cars for sale843,000 per monthMedium

Branded + Used Cars Keywords

We’ve covered branded searches as well as used car keywords already… But as SEOs, we have to get creative. It’s time to mix it up and look at branded + used cars keywords.

KeywordsAvg. Search VolumeDifficulty
used Ford cars22,200 per monthDifficult
used Ford cars for sale1,900 per monthDifficult
used Ford cars near me1,300 per monthDifficult
used Chevy cars2,400 per monthDifficult
used Chevy cars for sale4,400 per monthDifficult
used Chevy cars for sale near me70 per monthDifficult
used Honda cars40,500 per monthDifficult
used Honda cars for sale4,400 per monthDifficult
used Honda cars for sale near me880 per monthDifficult
used Nissan cars14,800 per monthDifficult
used Nissan cars for sale2,900 per monthDifficult
used Nissan cars for sale near me480 per monthDifficult
used Kia cars18,500 per monthMedium
used Kia cars for sale2,400 per monthMedium
used Kia cars for sale near me320 per monthMedium
used Nissan cars5,400 per monthMedium
used Nissan cars for sale2,900 per monthMedium
used Nissan cars for sale near me480 per monthMedium
used Hyundai cars18,000 per monthMedium
used Hyundai cars for sale1,900 per monthMedium
used Hyundai cars for sale near me210 per monthMedium
used Toyota cars40,500 per monthMedium
used Toyota cars for sale18,100 per monthMedium
used Toyota cars for sale near me590 per monthMedium
used Jeep cars2,400 per monthMedium
used Jeep for sale33,100 per monthMedium
used Jeep for sale near me2,400 per monthMedium
used Dodge cars1,900 per monthMedium
used Dodge cars for sale390 per monthMedium
used Dodge cars for sale near me30 per monthMedium

Bad Credit Used Cars Keywords for Car Dealers

Also, consider the customers and community that you serve. While many people at least have either a good or decent credit score, not everyone is the same way. In a similar way that you should individually target your focus audience, you should do the same for the keywords for car dealers. For example, you can focus on the keyword “car dealers bad credit” for people who have bad credit.

KeywordsAvg. Search VolumeDifficulty
bad credit used cars3,600 per monthMedium
bad credit jeep wrangler70 per monthMedium
bad credit cars near me1,600 per monthMedium
bad credit used cars near me1,900 per monthMedium
bad credit car dealerships near me12,100 per monthMedium
bad credit car lots3,600 per monthMedium

Keep in mind that there are many keywords for car dealers that you can use for the local business that will work well for you. While many of these don’t have as much search volume as the ones listed above, they are much easier for you to target. In that way, you can get a bunch of them for a good amount of traffic as long as you research them through various tools.

10 Tips on How to Market an Auto Repair Business

Many entrepreneurs try to capitalize in the automotive world because the ever-growing market is quite promising. However, the problem that many repair shop owners often face is how to promote a car repair shop to grow. Below we share 10 tips on how to market an auto repair business.

1. Market Your Shop on Social Networks

A good way to attract new customers and increase the car count in your shop is through social media strategies. Social networks like Facebook and Instagram can help disseminate information, allowing more people to know about your shop. The reach of this type of platform is staggering and continues to grow as we speak.

In addition, social networks also provide customer relationship options. Through social pages (both Facebook and Instagram), it is possible to deliver informative material, publicize promotions and other types of content. This is also a great tool to get feedback from your customers to improve any possible issues.

2. Use a Website to Promote Your Repair Shop

Even with the advancement of social networks like Facebook, the website is still the place where your company can show its essence. Social networks do not give you autonomy over layouts, page flows, among other navigation features.

On the website, you avail to the user what you want and in the way you want. The layout, buttons, content, everything is done as you want, without anyone’s interference.

You should put together a site that explains your services, provides compelling content, and delivers some value to readers. This will make your customers gain interest in the services you provide.

3. Paid Google Search Ads

By leveraging paid tactics like Google ads your auto repair business will appear at the top of google search results very fast. Google ads can be a great tactic on your marketing strategy because when a customer’s vehicle breaks down, he or she is likely to use Google to find the nearest auto shop to get help.

By searching for keywords such as “mechanic near me”, they will be able to see your ads which will direct them to visit your website, which will display the services you offer.

4. Start a YouTube Channel

By using YouTube, it is possible to convey an image of credibility by delivering information to your customers. The videos of the services you offer can be made available on a YouTube channel.

The cool thing about using YouTube as part of your strategy is that it creates engagement between your brand and your prospect. The customer can take a sneak peek at how services are done at your shop and better understand who they are hiring to fix their car. This engaging relationship with your customer makes it possible to drive more cars into your shop.

Another great advantage of using YouTube videos for your repair shop is the credibility that the video builds. The knowledge and experience of your professional team will be featured front and center. This way, your prospects can feel confident about the team taking care of their vehicle.

5. Leverage Local SEO

Who am I kidding? Local SEO for auto repair shops is probably my favorite tip on this list. By investing in local SEO, you will be able to improve your online visibility when prospects search for services you offer. The more clients that can find you the more cars you will have driving into your shop.

Let’s say your repair shop focuses on body repairs. You can optimize your website, GMB, and local directories towards “body shop” keywords. The goal of your local SEO is that when someone searches for a body shop online you show up in the top 3 spots.

6. Start an Auto Repair Blog

A repair shop can also use a Blog to your advantage by posting relevant content that customers can read when their cars are in good condition. The goal is for the customer to remember your shop regularly and visit you in case of an automobile breakdown.

Use your Blog to provide specific advice, do’s and don’ts of maintenance, maintenance schedules, and much more. Blog posts only cost you 30 minutes of your time to write or you can always outsource it for $30-$50 by hiring a freelancer. But trust me, the time you invest has a very good rate of return. This is also an important tool that will help you attract more customers to your auto repair business.

7. Promote Transparent Pricing

To drive more cars into your shop, your prices need to be competitive in your area. As you know, it’s better to make a smaller profit and focus on a high volume of cars instead of trying to make all your profit on a single customer.

With competitive prices, you will certainly win new customers and also bring customers back. If your prices are too high for a single job, you’ll have a hard time retaining that customer and it can affect your reputation.

You are in business to make a profit. Your prices should always cover the costs of the job plus a profit margin on top. However, make it easy and transparent to customers to understand your pricing ranges on different services. This way, the customer will be satisfied and will feel confident when visiting your shop for future repairs/

When your prices are exesive and unclear, the customer tends to feel unpleasant and they start sharing their bad experience. On top of losing the customer, it is even possible that he may even post complaints online as negative reviews that may affect your online reputation.

8. Setting service Reminders

Every vehicle has maintenance schedules that customers will want to maintain in order to keep a car in good mechanical conditions. A shop that can send reminders of their maintenance schedule offers a valuable service to its customers as they can better maintain the car. And you are also ensuring that that customer returns to the shop regularly.

This can be done with a simple mix of technology. If you want to do it manually, you can use Google Calendar and record each scheduled maintenance date with alerts so that an email can be sent. This is a simple way to do it that costs nothing.

9. Launch an Email Newsletter

The newsletter is an excellent tool to maintain constant communication with clients and prospects. With a little discipline, you can ask for the email addresses of all your shop customers and invite them to subscribe to the newsletter.

Periodically you can send them an email with a summary of the information you published on the Blog and possibly some promotions and offers for clients. With this newsletter, you keep yourself in the minds of your customers and prevent them from choosing another workshop for their repairs in a moment of need.

10. Text Notifications

Text message notifications are a very easy way to communicate with your customers. They are especially powerful for notifications that require customer action.

For example, when their car is ready. Both SMS and WhatsApp are easy to respond to and allow you to write communications with the customer. SMS typically has a very low cost that provides a very high return on your investment. You can earn your customers’ trust through open communication which may translate into more sales for your shop.

It is possible to increase the car count in your repair shop and boost your sales using simple techniques as we showed on this blog. By implementing these marketing tips you can certainly promote an auto repair business that can set your shop for success.

Best Keywords For Your Auto Repair Shops

101 Best Keywords For All Auto Repair Shops

How People Search Online for an Auto Repair Shop Near Them

In order for you to find the best keywords for an auto repair shop to use, it’ll be beneficial to understand how prospects are searching for you. Depending on what customers’ needs are, they tend to narrow down their searches to the problem or service they need + the name of the city where they are located.

Let’s think about “Joe” who lives in Austin, TX. Joe was involved in a collision and his 2019 Toyota Camry was damaged. He’s done with the insurance process and he’s ready to find a shop to fix the body issues. Joe will start his searches around “body repair shop near me” or “body repair shop in Austin TX”. The question to ask yourself is, are you on the top 3 of Joe’s options for him to pick your shop? If not, then this blog is perfect for you!

Near Me Keywords for Auto Repair Shops

Through extensive research and market analysis, we have noticed a big change in how consumers search for keywords related to auto repair. For example, for the last 5 years the growth of “auto repair near me” has exponentially grown compared to “auto repair shop” which has stayed consistent during the same timeframe. Similarly, this has affected many different types of auto shops which you can see in our auto repair market analysis.

auto repair near me vs auto repair shop search trends

So let’s analyze what will be the best keywords for you!

Auto Repair Shop vs Mechanic Shop Keywords Nationwide

Certainly, auto repair and mechanic keywords will be very similar to one another. However, let’s analyze how people think and search across the US when they need auto services.

Auto Repair KeywordsAvg. Search Volume per Month
auto repair near me246,000/mo
auto repair shop near me74,000/mo
cheap auto repair shops near me2,400/mo
car repair shops near me27,100/mo
auto repair services1,600/mo
Mechanic KeywordsAvg. Search Volume per Month
mechanic shop near me90,500/mo
car mechanic near me40,500/mo
auto mechanic near me60,500/mo
auto mechanic shops near me6,600/mo
find a mechanic near me880/mo

Just glancing at this list, “auto repair near me” is the winner… I mean, 246,000 searches per month in the country is far ahead of “mechanic shop near me” at 90,500 searches per month.

That doesn’t mean you have to pick one over the other; you can optimize for both. But understanding how people think nationwide will help us to drill down into a local level in your market.

Local Keyword Ideas for Auto Repair Shops

Now that we understand how people search at a national level, let’s analyze how people search for auto shops in different cities across the country. This will help you identify the best keywords to use for your city.

Los Angeles KeywordsAvg. Monthly Search Volume
auto repair Los Angeles210/mo
auto repair shop Los Angeles140/mo
mechanic Los Angeles170/mo
mechanic shop Los Angeles30/mo
car repair Los Angeles70/mo
Houston KeywordsAvg. Monthly Search Volume
auto repair Houston480/mo
auto repair shop Houston110/mo
mechanic Houston320/mo
mechanic shop Houston0/mo
car repair Houston170/mo
Phoenix KeywordsAvg. Monthly Search Volume
auto repair Phoenix590/mo
auto repair shop Phoenix90/mo
mechanic Phoenix170/mo
mechanic shop Phoenix0/mo
car repair Phoenix0/mo
Chicago KeywordsAvg. Monthly Search Volume
auto repair Chicago880/mo
auto repair shop Chicago210/mo
mechanic Chicago210/mo
mechanic shop Chicago0/mo
car repair Chicago0/mo
San Diego KeywordsAvg. Monthly Search Volume
auto repair San Diego480/mo
auto repair shop San Diego90/mo
mechanic San Diego320/mo
mechanic shop San Diego10/mo
car repair San Diego110/mo

As you can see, each city’s search behavior varies greatly on the number of people using “mechanic” keywords. However, for all the cities we analyzed above, “auto repair” + CITY has the most searches of all the keywords on this list. That means that if your shop were to be a general auto repair center your primary keyword could be “auto repair + YOUR CITY”. From our small test, this would get the most impressions of all on our list.

That applies if your shop is general repairs, but what happens if your shop is specialized in one area? Let’s break down the different verticals of auto repairs and figure out what keywords can help your shop the most.

Keywords for Brake Shops

When a prospect’s car is experiencing grinding, squeaking brakes or your steering wheel is shaking (at faster speeds) and your brake pedal feels spongy, it’ll be time for them to consult with an auto brake shop. As you know, brake shops offer inspection of brake components, the resurfacing of brake rotors or drums, the removal of brake fluid contaminants and air (bleeding the lines), and the installation of brake calipers and wheel cylinders.

But how are people searching for these services?

Let’s figure out what are the most used keywords for brake shops.

Keywords for Brake ShopsAvg. Monthly Search Volume
brake shop 18,100/mo (Nationwide)
brake shops near me 22,200/mo (Nationwide)
brake repair shops near me3,600/mo (Nationwide)
cheap brake service near me2,900/mo (Nationwide)
brake services near me18,100/mo (Nationwide)
brake service cost2,400/mo (Nationwide)
brake pad replacement near me3,600/mo (Nationwide)

We clearly have a winner, again, the “near me” version of the keyword. With 22k searches per month, most people in the US search for “brake shops near me”.

Auto AC Repair Shop Keywords

Although seasonal, summer tends to spike the searches around auto ac repair shops in the US. Think about it, people can’t stand driving a car with a 90-100+ degree weather with no ac and the windows rolled down. It’s the worst! When that happens, these are the keywords they are likely to use to find you.

Keywords for AC RepairAvg. Monthly Search Volume
auto ac repair near me14,800/mo (Nationwide)
auto ac repair8,100/mo (Nationwide)
auto air conditioner repair near m4,400/mo (Nationwide)
car ac repair shop near me1,900/mo (Nationwide)
auto air conditioning service near me2,400/mo (Nationwide)
automotive ac repair near me1,600/mo (Nationwide)
car a/c service near me2,400/mo (Nationwide)

You’re probably seeing the trend that I’ve been taking all along this post; near me wins again! “Auto ac repair near me” is the clear winner with more than 14k searches per month in the US. This is just an annual average; we know winter won’t have anywhere close to that number of searches, which means summer could show 2x times more searches than the average shows.

Keywords for Transmission Shops

When it comes to all things transmission shops, whether that is repairs, maintenance, re-do, etc… people will look for a transmission shops. Let’s take a look at how those searches are happening nationwide.

Keywords for Transmission ShopsAvg. Monthly Search Volume
transmission shops74,000/mo (Nationwide)
transmission shops near me60,500/mo (Nationwide)
transmission repair near me22,200/mo (Nationwide)
transmission repair shops near me2,900/mo (Nationwide)
transmission shops near my location1,000/mo (Nationwide)

At first glance, it looks like for this type of auto shop the trend didn’t apply. The keyword without near me “transmission shops” shows 74k searches vs 60k when adding “near me”. However, I later found a different keyword that might spice things up. “Transmission repair near me” is technically searching for the same thing, but instead of looking for a specific shop, is looking for the service itself. If we count both near me keywords together (60K + 22k) “near me” keywords win again.

Auto Collision Repair and Body Shop Keywords

Accidents happen every day and most drivers will likely seek for help to get their cars fixed. Let’s look at the possible keywords they are using to find collision repair shops.

Keywords for Collision and Body ShopsAvg. Monthly Search Volume
collision shops5,400/mo (Nationwide)
collision repair near me40,500/mo (Nationwide)
body shop near me201,000/mo (Nationwide)
auto body repair near me27,000/mo (Nationwide)
auto body shop 110,000/mo (Nationwide)
auto body shops near me135,000/mo (Nationwide)
car body shops near me18,000/mo (Nationwide)
auto body collision repair near me1,600/mo (Nationwide)

Let’s analyze this table further. Stating the obvious, near me searches win again on both cases with collision and body shop keywords. However, further analysis is needed because this is the perfect example where you could pick keywords you feel right for your business but might not align with how most people search for your services. This exercise started as “collision” but during the research we found that a greater number of people search for this service as “body shop” instead of “collision shop”. That is a good insight for you to focus on body shop keywords knowing how big the difference is compared to collision.

Keywords for a Car Electrical Repair Shop

Changing gears and analyzing how people search for electrical shop might be interested. It’s a wide range of components that are electrical, so let’s take a look at how people search for this service.

Keywords for Car Electrical ShopAvg. Monthly Search Volume
auto electrical near me6,600/mo (Nationwide)
auto electric near me3,600/mo (Nationwide)
auto electric shop1,900/mo (Nationwide)
auto electrical shop near me1,300/mo (Nationwide)
car electrical repair shops near me2,400/mo (Nationwide)
car wiring specialist near me590/mo (Nationwide)
mobile auto electrical repair near me720/mo (Nationwide)
automotive electrical repair near me1,300/mo (Nationwide)

There you have it, another specialty shop and near me wins again.

The bottom line is that optimizing for near me is a big deal. We have proven throughout this article that people want to local places that are close to them. They like quick and easy. Make sure you’re adding these keywords to your strategy and to your keyword ranking tracker to monitor closely. You can also check our search market trends analysis for the automotive industry to learn more about how these keywords perform in search.

At Woobound Automotive, we specialize in digital marketing and SEO for Auto Repair. We know what keywords work, how to optimize to rank for them, and we understand you well. If you need help to take the next step, contact us today!

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