101 Best SEO Keywords for Car Dealerships

searching keywords for car dealer

When it comes to finding the best SEO keywords for car dealerships, there are some that work extremely well for an automotive dealer. Your dealership serves a local community and your marketing team can take advantage of broad global keywords and also local keywords in your market. There’s no question that traffic from search engine marketing is important for any business, including your organization.

There are some keywords worth your investment, but there are also some not worth the effort. This article will go over the advantages of ranking in the search engines, as well as specific keywords that are best for your auto business.

Picking the Right SEO Keywords for Car Dealerships

The advantages of using search engines in your marketing strategy are essential. We all know consumers start their purchasing journey online; specifically on search engines like Google. The idea here is that your marketing can position your site to attract more potential customers who are in the market for buying a new/used car. That’s where you want to be!

However, picking the right keywords from the beginning of your strategy is the key to your early success. When we pick keywords for our clients, we focus primarily on a combination of things: search volume per month, search intent, competition, and more importantly, search trends. It’s important that you understand the search intent of the person performing the search; are they simply looking for educational information or are they in the market to shop for their next vehicle? This will help you strategize and accomplish results like this:

SEO for car dealerships works well if you want to bring more eyeballs to your vehicle pages. Most future customers use their mobile devices to find a dealership they can check out online, before ever stepping foot into your lot. Although SEO takes time, it can be your best long-term strategy for sales growth.

Depending on your market, there are keywords that people specifically search for when thinking about buying, other keywords will be focused on those who are ready to buy, and other set of keywords can help drive sales to your service department.

SEO is important because it increases the likelihood that people will find your dealership online.

Best Keywords for Car Dealerships

Every SEO campaign starts by picking the right keywords and being very strategic with your choices. Picking the wrong keywords can waste thousands of dollars, not to mention months of work. By being very cautious and knowing exactly what the goals of your SEO are, it’ll help you pick the correct ones from the beginning.

Let’s do a quick example.

For the last several years, “near me” keywords have shown exponential growth. This also applies for dealership keywords.

Remember that people are searching for local businesses, such as car dealers, to find what they’re looking for. When people need a car, they usually search for “car dealers near me” or “car dealership near me.” People don’t like wasting time, especially when that includes driving.

The graph below shows the growth over the last 5 years, for keywords like “car dealers near me”. Although there’s a lot more SEO tactics to rank for “near me”, the search demand is there.

Global Keywords for Car Dealerships:

The following keywords show some of the best keywords for a dealership showing the monthly search volume at a global scale.

KeywordsAvg. Search Volume
car dealership92k per month
used car dealerships near me65k per month
car dealerships near me160k per month
new car dealerships near me4.6k per month
local car dealerships2.9k per month

Local City Keywords for Dealerships

Your dealership doesn’t need to rank “globally”, given that your primary focus is local in your market. So why not go after city keywords?

KeywordsAvg. Search VolumeDifficulty
car dealerships in Houston8,100 per monthDifficult
car dealerships in Denver3,600 per monthMedium
car dealerships in OKC5,400 per monthDifficult
car dealerships in Phoenix1,300 per monthDifficult
car dealerships in Corpus Christi2,400 per monthMedium
car dealerships in San Antonio5,400 per monthMedium
car dealerships in Houston8,100 per monthMedium
car dealerships in Corpus Christy350 per monthMedium
car dealerships in Detroit1,000 per monthMedium
car dealerships in Chicago2,900 per monthMedium
car dealerships in Dallas3,600 per monthMedium
car dealerships in Jacksonville FL3,500 per monthMedium
car dealerships in Nashville TN1,600 per monthMedium
car dealerships in Virginia Beach1,500 per monthMedium
car dealerships in Louisville MS2,400 per monthMedium
car dealerships in Indianapolis4,400 per monthMedium
car dealerships in Fort worth2,400 per monthMedium
car dealerships in Memphis1,600 per monthMedium

Branded SEO Keywords for Dealers

Additionally, think of the branding opportunities available for you. While some automotive dealerships are traditionally practical without a thoughtful name, this isn’t the case for all of them. A targeted keyword such as “brand + car dealership near me” will help boost your branding awareness in the search engines, which is especially helpful if a handful of people know about it.

KeywordsAvg. Search VolumeDifficulty
Ford dealership673,000 per monthDifficult
Ford dealership near me873,000 per monthMedium
Ford Dealership San Antonio6,600 per monthMedium
Ford Dealership Austin5,400 per monthMedium
Ford Dealership Houston14,000 per monthMedium
Ford Dealership Las Vegas5,400 per monthMedium

This applies to every manufacturer’s brand, not only Ford. Near Me Keywords for Car Dealerships

KeywordsAvg. Search VolumeDifficulty
Chevy dealership near me450,000 per monthMedium
Honda dealership near me460,000 per monthMedium
Nissan dealership near me301,000 per monthMedium
Kia dealership near me300,000 per monthMedium
Hyundai dealership near me246,000 per monthMedium
Toyota dealership near me550,000 per monthMedium
Jeep dealership near me368,000 per monthMedium
Dodge dealership near me246,000 per monthMedium

Used Car Dealer Keywords

Consider the type of vehicles you sell at your dealership. For instance, you may target the keywords “new cars dealers” or “used cars dealers,” depending on if you sell new or used cars. This helps Google and your community understand what you sell and what market or markets you cater to. A great general keyword is just “dealer cars search.”Used Car Keywords for Dealerships

KeywordsAvg. Search VolumeDifficulty
Used cars1.2M per monthDifficult
Used cars near me550,000 per monthMedium
Used cars near me dealership368,000 per monthMedium
Used cars for sale near me246,000 per monthMedium
Used cars for sale843,000 per monthMedium

Branded + Used Cars Keywords

We’ve covered branded searches as well as used car keywords already… But as SEOs, we have to get creative. It’s time to mix it up and look at branded + used cars keywords.

KeywordsAvg. Search VolumeDifficulty
used Ford cars22,200 per monthDifficult
used Ford cars for sale1,900 per monthDifficult
used Ford cars near me1,300 per monthDifficult
used Chevy cars2,400 per monthDifficult
used Chevy cars for sale4,400 per monthDifficult
used Chevy cars for sale near me70 per monthDifficult
used Honda cars40,500 per monthDifficult
used Honda cars for sale4,400 per monthDifficult
used Honda cars for sale near me880 per monthDifficult
used Nissan cars14,800 per monthDifficult
used Nissan cars for sale2,900 per monthDifficult
used Nissan cars for sale near me480 per monthDifficult
used Kia cars18,500 per monthMedium
used Kia cars for sale2,400 per monthMedium
used Kia cars for sale near me320 per monthMedium
used Nissan cars5,400 per monthMedium
used Nissan cars for sale2,900 per monthMedium
used Nissan cars for sale near me480 per monthMedium
used Hyundai cars18,000 per monthMedium
used Hyundai cars for sale1,900 per monthMedium
used Hyundai cars for sale near me210 per monthMedium
used Toyota cars40,500 per monthMedium
used Toyota cars for sale18,100 per monthMedium
used Toyota cars for sale near me590 per monthMedium
used Jeep cars2,400 per monthMedium
used Jeep for sale33,100 per monthMedium
used Jeep for sale near me2,400 per monthMedium
used Dodge cars1,900 per monthMedium
used Dodge cars for sale390 per monthMedium
used Dodge cars for sale near me30 per monthMedium

Bad Credit Used Cars Keywords for Car Dealers

Also, consider the customers and community that you serve. While many people at least have either a good or decent credit score, not everyone is the same way. In a similar way that you should individually target your focus audience, you should do the same for the keywords for car dealers. For example, you can focus on the keyword “car dealers bad credit” for people who have bad credit.

KeywordsAvg. Search VolumeDifficulty
bad credit used cars3,600 per monthMedium
bad credit jeep wrangler70 per monthMedium
bad credit cars near me1,600 per monthMedium
bad credit used cars near me1,900 per monthMedium
bad credit car dealerships near me12,100 per monthMedium
bad credit car lots3,600 per monthMedium

Keep in mind that there are many keywords for car dealers that you can use for the local business that will work well for you. While many of these don’t have as much search volume as the ones listed above, they are much easier for you to target. In that way, you can get a bunch of them for a good amount of traffic as long as you research them through various tools.

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