Digital Marketing and SEO for Car Dealerships
Our unique funnels built by SEO Specialists in the automotive industry are custom-tailored for auto dealers.
SEO for Auto Dealerships
Car Dealership SEO services help you to be found by potential buyers when they need you.
Content Creation
Content marketing can help you attract and convert more clients, by combining SEO with value for your prospects.
On Page Optimization
Professional advice to ensure your website is fully SEO optimized.
SEO Consulting
We specialize in Car Dealership SEO and sets you on the right path.
Top Performing Keywords
Get useful insights by knowing how your potential residents are searching for you online with keyword research.
SEO Strategy
Car Dealership SEO focused on client generation.
Car Dealership SEO
Happy Clients
%
SEO Organic Traffic Increase
%
Additional Revenue
Why is SEO Important?
Nearly 75 percent of people who look for services online don’t go past the first page of search results, which makes it all the more important to utilize proper SEO strategies. However, it is also important to know that generating traffic cannot guarantee that you will get lots of new potential customers.
Once customers land on your page, you need to make sure you engage and keep them interested. The more people that come to your website, the more credibility you get which in turn generates more customers. So how can you optimize your content and bring a ton of potential customers to your online doorstep? Read on to find out.
What is SEO?
SEO stands for “Search Engine Optimization” and is the process of generating and increasing online traffic to a website by improving its chances of appearing on the first few pages of search results for targeted search terms. All major search engines display content in the order of their relevance which is based on several different factors. With effective SEO, you can get millions of visitors per day with the sky being the limit.
The Story of SEO
Content providers first started optimizing websites way back in the mid 90’s. The process was very simple and the webmaster had to submit the address of the page to various search engines. These engines would then send a web crawler to the address which would extract links to other pages and come back with information found on the page. A second program called the indexer would then collect information from the page such as the words used in it, weight for specific words, links and so on.
There was a time earlier when keyword density was one of the main factors in SEO but it led to an undesirable situation where a lot of content creators were just spamming certain words to show up first in the search results. Over time, the entire process of SEO had to adapt and change so that users will be able to attain relevant information rather than an incoherent, rambling of specific words. Today, search engines utilize more complex algorithms and take several factors into account; not just keyword intensity. Companies that use overtly aggressive techniques that go against the established norm can get their websites temporarily or permanently banned from search results.
Types of SEO Strategies for Car Dealerships.
SEO techniques can be categorized into 2 main types namely White hat and Black hat. White hat refers to techniques that are accepted as good designs by search engines while Black hat is the opposite. White hat SEO is usually done to generate results over a long period, whereas Black hat SEO operates under the assumption that they could get banned at any point in time. This classification is based on guidelines provided by the search engines to help users online get relevant information to their fingertips in the best way possible.
White Hat SEO
White hat SEO is done more from the perspective of creating quality content for the user first and then the search engine. It makes the content more easily accessible to the search engine algorithms rather than tricking it.
Black Hat SEO
Black hat SEO involves more shady practices and deception such as using hidden text by either coloring text (background and text having the same color) or positioning it off the screen. Other tactics used are keyword stuffing, duplicate content, sneaky redirects, etc. In this scenario, there is no value being provided to the user but it will lead to better rankings when it comes to search results.
How Does SEO Help Auto Dealerships?
1) Attract countless of leads
With so many online businesses coming up every day, there is a huge demand for financial advisors. By using it, you can get a huge leg up on your competition and vastly increase your client base.
2) Be more visible
Visibility is everything in today’s online world. You may provide the best financial service on the market today but if people aren’t able to find you, you are not going to attract a lot of clients.
3) Improve Brand Value
Having your website appear on the first page of search results will automatically lend more credibility to your service. This coupled with high quality content and a good number of testimonials can improve brand perception and value. SEO also uses backlinks which pertains to other similar sites providing a link to your site on their page. So if similar high quality services are linking to your website, your brand value shoots up drastically.
4) Retain more users
With more people visiting your website, you have the opportunity to keep them coming back for more with the use of blogs, mailing subscriptions, etc. If you make them feel welcome and provide useful content, the probability of them sticking around and promoting your service to others goes pretty high.
5) Better ROI
SEO services can gather more efficient data than any other marketing method available today. An SEO campaign can track almost every part of the SEO strategy ranging from rankings, lead generation, web traffic to conversions. The data and metrics you get from it are invaluable and allow you to improve your website as per the needs of your customers.
6) Cost-Effectiveness
Compared to outdated methods such as cold calling, referrals and more, SEO is one of the most cost-effective ways to expand your client base and improve your business. It adds credibility, improves brand value and also targets users who are actively searching for the same service you provide, which no other marketing strategy can do.
Earlier, financial advisors sorely relied on referrals on increasing their client base but that’s a thing of the past now. In today’s digital world, it is essential to have an online presence because more than half of the world or 4.5 billion people use the internet. Financial advisors play a key role in the growth of every business out there and with SEO you can unlock the full potential of your service and reach out to as many clients as possible.
Frequently Asked Questions About Financial SEO
How to Pick the Right SEO Agency?
Choosing reliable SEO services for financial advisors might be challenging, but there are guidelines to follow to make it easier. For example lookout for effective communication, SEO case studies, testimonials, and reviews.
Does your SEO service work for financial advisors?
Our team of SEO experts have over 10 years of experience and have proven with over 70 clients that our SEO service is the best of its class for lead generation in financial services.
How long does SEO take?
Although search engine rankings are determined by Google, we’ve been able to provide positive ROI for most of our clients within 6-12 months.
Do you guarantee rankings?
It would be unethical for us to guarantee something that nobody but Google can control. However, our proven strategies have made our 74 clients very happy. That’s why, we have a satisfaction guarante: Where we do everything in our hands to make your experience fun and enjoyable when working with us.
Does SEO work for my financial practice?
SEO is the best long-term marketing strategy that can position your financial services practice for future success. SEO is perfect for any business who wants more clients.
How Can SEO Help Local Visibility?
All search engines aim towards providing the best information to the user whenever they search for something. The more relevant the information is and the quicker the user gets them, the more satisfied they will be with the search engine they are using. SEO, when properly done, provides information to search engines that your content is one of the best results for the keywords being searched for. So if someone is searching online for the “best financial advisors”, your website can be made to appear on the first page as one of the top listings.
You may add your business to Google Business listing and other online directories like the Yellow pages. Don’t forget to mention the address, phone number and email ID of your business on your website. If you do this, your website will rank when someone in your locality searches for a term related to financial planning. This will improve your visibility locally and can help you get several clients from your neighborhood. Consider asking your friends and previous clients to leave a good review and a 5-star rating for your business on Google. This will further enhance your reputation and help you get clients easily.
5 Important SEO Factors for Automotive Websites
SEO is a complicated process that cannot be fully explained in a few pages but here are some of the most important ways in which you can better optimize your website.
1) Targeted Keywords
This is probably one of the most important aspects of SEO. Whenever someone searches for a term, they use a combination of keywords into the search bar. The search engine then gathers the results and displays them as per its relevance. Keyword volume and difficulty are 2 key metrics that can greatly help your website be more visible in search results. Keyword volume refers to the number of times that particular keyword has been used in searches and keyword difficulty gives you an idea about how difficult it is to rank for that specific word. The ideal keyword you want to use on your website is one that has a lot of search volume but less SEO difficulty.
2) Quality Content
This is another extremely important aspect of SEO as it also helps you retain customers apart from ranking high. With massive competition online, your website must be unique and filled with relevant and high quality content. Never compromise on the quality of content by getting it done from the cheapest means possible. Spend a little and make sure your website utilizes the right keywords in the right amount and communicates in a simple yet effective manner to prospective clients.
3) Building Backlinks
Backlinks are another great way to generate more traffic to your website. They are nothing but incoming links that are sent to your site from other sites. This way, the search engine will know that your website contains relevant information as it is being referred to by other sites. Think of this as a digital form of word of mouth marketing. The more sites you have that link to you, the more credible you will look to the search engines. However, it is important to note that the quality and type of content found on the site that has linked to yours must also be of high quality. Always think long term and high quality when it comes to SEO. It pays out far more over time.
4) Website Loading Speed
Google has stated that site speed is an important factor that its algorithm uses to rank web pages. A website that loads fast provides a better experience for the user and retains users far more than sites that take a long time to load. There are many tools that can determine how fast your website loads. They also provide you with a detailed report on how you can make the load times faster.
5) Meta Descriptions
A meta description is a short description that provides a summary of your web page. You can see it on the search results page right under each result. You have to make it as descriptive and specific as you can so that it communicates what the page is about. You can also use important keywords relevant to the content you provide inside and even a call to action so that users feel more prompted to click on your link. If enough people click on your link, the search engine will deem your website to be more valuable which in turn will improve your site’s search rankings.
I’ve had some bad experiences with SEO companies in the past so i was a bit hesitant, I made an appointment with Christian and came into the office. Right off I could tell Christian was someone I could work with, He was very up front and open, he was realistic about the difficulty of ranking my business due to the competition in the area. We came up with a solid game plan and decided to execute it. I signed up with him and have been letting him handle my SEO and Marketing and so far over the past month or so I’ve seen a very steady increase in my rankings. I’m always able to reach Christian or get a call back from him within a reasonable amount of time. This has been a very positive experience so far and I’m very certain it will continue to be that way as long as Christian is in charge. Google Maps Review
SEO Tips From Our Blog
One of the best ways to improve SEO is to study the backlink profile of your competitors. By looking at their backlinks, you will be able to save a ton of time and effort as most of the work will already have been done by them. Some high ranking sites may use black hat SEO and spam useless backlinks. If you come across such websites, do not copy them as you may risk getting banned from search results. Focus on sites that use white hat SEO and learn from what they did right.
All you have to do is search using keywords that relate to “car dealerships” and see the top results. There are plenty of tools out there today that helps in finding website backlinks and you can use them to extract more information. Then you can visit each of the backlinks and see where these links are given on the page. You can also contact the same website and ask them if your website can be added to their page as well. This won’t automatically take you to the top but it’s a good starting point to effectively optimize your website.
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SEO for car dealerships can bring in a lot of new clients.
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