For this automotive center to be successful, it was crucial to learn more about their competitive advantage. By grouping services with brands they serve, we were able to build a positioning strategy for them.

The positioning strategy was to help them drive more customers who needed a specific type of service for their luxury European cars.

At the beginning of the campaign, the automotive center was not easy to find by new customers. Although customer retention was very high, the opportunity to attract new customers was big.

Their primary focus at the time was auto repair services in Austin. This targeting meant they were directly competing against dozens of other centers in the market.