An Automotive Center based in Austin, TX was losing market share to competitors.
For this automotive center to be successful, it was crucial to learn more about their competitive advantage. By grouping services with brands they serve, we were able to build a positioning strategy for them.
The positioning strategy was to help them drive more customers who needed a specific type of service for their luxury European cars.
Search Engine Marketing
At the beginning of the campaign, the automotive center was not easy to find by new customers. Although customer retention was very high, the opportunity to attract new customers was big.
Their primary focus at the time was auto repair services in Austin. This targeting meant they were directly competing against dozens of other centers in the market.
Their search positioning strategy went from only nearby rankings (less than 1-mile radius) in July 2021, to 5-mile radius top 3 rankings in December 2021.
The results of this campaign helped not only with their rankings but also with the performance of their phone calls and shop visits.