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Is Adding “Near Me” to Your Business Name a Good Idea?

You may have seen this picture by now, floating around on every social platform there is… This picture is the beginning of the story I’m about to share with you.

dentist near me woobound marketing christian arriola
Original Photo, Christian Arriola

It was a few months ago that I was visiting my parents in El Paso, TX that I ran into this dental office. SEO runs in my veins, so it’s common for me to look around to see what other businesses are in every shopping center. However, I never thought I would see a business go as far as adding the words “near me” to their business name.

I snapped this picture to share it with my closes 2 SEO friends; we had a good laugh. A few days later, I hosted a Global SEO training on 2022 ranking factors and I added this picture to my deck… People were cracking up!

I decided to post this on LinkedIn. I considered this picture to be funny but kind of “geeky”, but still went for it. This was my original post:

Talk about Google Maps hack! I was recently in El Paso, TX, and ran into this while picking up my food order… And yes, they are ranking at the top of results on Google Maps in the area!

Come on, I’m an SEO, of course, I was gonna take a picture!

Although this may seem spammy, Google Guidelines are clear. Google says your Google Business Profile should match your legal business name. So when their legal name is “Dentist near me” or “Vietnamese Restaurant” or “Chris Used Cars”, then it’s ok to use your main keyword in your Google Business Profile.

Having the main keyword in your name often helps with rankings… But if it’s not part of the legal name, then I wouldn’t suggest doing it. There can be penalties coming from Google if they find this to be just a ranking tactic and not accurate legal name.

This post went live on Thursday morning, and I forgot about it… I never expected more than 10 likes, to be quite honest. This was a simple photo to use in my SEO training decks. At the time of this writing, the post sits at near 30,000 impressions, 369 likes, 58 comments, and 27 shares. However, the picture itself went viral!

The “Dentist Near Me” Post Went Viral!

That’s right… My geeky photo went viral! People were liking, commenting, and sharing the post… The picture made it back to me from friends who were sending me messages, slacks, and DMs asking if that was my photo.

The SEO community went wild sharing this picture everywhere and wondering if this was real or just a photoshopped picture.

But is it a Good Idea to Add “Near Me” Keywords?

I know my original post covered the fact that is not technically spam because it’s done in a way that follows Google’s guidelines. But this still feels like a short-term hack to rank in the nearby area.

I think our goal as SEOs and marketers in general, is to build long-term brands from a strategic angle. We shouldn’t be looking for short-term hacks that may appear good now, but leave you at risk of future Google updates. Google updates its algorithm hundreds of times per year, trying to raise the bar for quality and strategy over quick map hacks. I wouldn’t be surprised if a new local update gets released that prohibits or penalizes “Near me” words on Google profile names… And that would be the end of your positioning! What would be left for your business?

I highly believe and agree with many comments I read online. Our goal as SEOs is to build a brand for the long run. Be creative with your name, yes, but work towards a long-term positioning that is not at risk of getting penalized.

Trevor Nadeau: Not sure if this is the type of business I want to entrust my health with….is “heart surgeon near me” next?

Kit Moore, CPA, CA, CMA: I’ll buy Nike’s any day over Kids Indoor Shoes Near Me. I’ve seen this SEO problem before – usually from a green marketing grad with no professional skills.

Jeff Collins: Amazing. The dentist must be an SEO

Kristopher Jones: Not black hat. Brilliant.

What Does Google Think?

John Mueller, Google also commented on this practice on Twitter:

I kinda wonder if it works against them, because of how easily search engines change “near me” into just a location, making it really hard for people to search for them by name. For a local business, probably not a problem though, and the cute name likely helps marketing too.

What’s Next?

I’ll continue to document and update this page as the momentum continues… Stay tuned.

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SEO for EV Charging Stations

How To Maximize Your EV Charging Company’s Revenue

The need for EV Charging Stations has continuously grown for the last decade. More and more drivers pick for electrical cars and that’s where search and SEO for EV charging stations can help your brand grow.

As technological advancements continue to occur, we shift closer and closer to the digital setup. Among those emerging trends are electric vehicles, and that opens up an array of business opportunities in the market. One of those opportunities is the electric charging companies are proving to be highly profitable.

But, on the other hand, it can still be maximized with the proper marketing tools. Since electric vehicles are still considered to be new, not a lot knows the ways around them and includes in that is where they xcan charge their electric vehicles when they are on the road. With that said, this article will discuss the different ways you can market your EV charging company to maximize its profitability.

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The Profit Potential

As previously mentioned, the emergence of electric vehicles has opened new business opportunities such as EV charging companies. Because this market is relatively new, knowledge about it is unknown to most why marketing should be optimized. One of the things that you can do is partner up with public governance.

Apart from setting up your EV charging station, it would also be good to partner with public governance to disseminate more of your services. On the other hand, this may bring you less profit because public EV charging stations are free. In order to infiltrate the market more, your electric vehicle charging company can focus on optimizing digital marketing.

Digital Marketing for EV Charging Stations

As previously stated, we are shifting closer and closer to the digital setup, and we should learn how to utilize that. It is safe to assume that those who choose to use electric vehicles are tech-savvy, which is your target market. With that being said, it would make sense to market your electric vehicle charging company on platforms that your target market uses.

You need to make use of online articles, social media posts, sponsorships on influencers, targeted ads, GPS tracking, and everything alike. Optimizing your digital marketing is the key to maximizing the profit of your company, and the essential platform you could use is Google.

Google Optimization and SEO for EV Charging Stations

Google is the largest searching platform with over one billion users every single day. Google is the first app that everyone opens whenever they have a question in mind. The chances of those looking for electric vehicle charging stations opening google while they are on the road is extremely high.

In addition to the number of users, Google has various marketing tools that could significantly contribute to the growth of your company. Moreover, it is easy to navigate through, which is a crucial factor since this is how you will be monitoring your progress. With Google as your digital marketing tool, you can run targeted ads on a major search platform, be integrated into their apps for customer accessibility, and improve your search engine optimization (SEO).

SEO for EV Charging Stations is exactly that. Optimize the location of each of your charging stations to become the top choice for drivers to choose your service over other stations.

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Google Ads for EV Charging Stations

Running your targeted ads through google is probably the best marketing investment you could make. You may have noticed that whenever you search on Google, the first few results are targeted ads and more often than not, it is precisely what you are looking for. ]

That is precisely the advantage that google ads give to your electric vehicle charging company. If you run targeted ads through google, your services will be shown first to whoever searches for an electric vehicle charging company. This alone would instantly boost your marketing by spreading the word out about your business, and it is a guarantee to bring in more profit. With google ads, you can also monitor the activity that comes with it. This information is easily viewable through the analytics of the ads.

Google Maps & Local SEO for EV Charging Stations

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Similar to Google ads, advertising through google maps is immensely beneficial. Most especially to electric vehicle charging companies because you will need to provide your target customers with a guide on how to find your charging stations. The first thing you can do to market through google maps enable the location services on your google ads so that the people who see your ads automatically know where to find you. It would also be helpful to run targeted ads with all the various spots of your stations involved.

Through this, google maps will be able to pinpoint which station is the nearest to where your customer is searching from. In addition to that, google maps will be able to provide your customers with approximately how long it will take them to get there and how far they would drive.

Search Engine Optimization Content for EV Charging Stations

Search Engine Optimization (SEO) for EV Charging stations can be translated into content. Articles are crucial factors in establishing the reputation of your electric charging vehicle company. In order to improve your articles, you need to repeatedly use EV keywords so that your company will show up on google search results. In an SEO for EV, you must create unique titles to capture the attention of your target market.

You must also provide meta descriptions and external links to optimize your articles more and have greater visibility in google. You should also use headings and emphasize texts that you want your target customers to pay attention to. Examples of these texts could be the convenience of your EV charging company and the affordability of your prices. You will basically highlight all the qualities your target market is looking for.

Best SEO Keywords for EV Charging Stations

To continue the success of our very popular blog “best keywords for auto repair“, let’s dig into the best keywords for EV charging stations.

Keyword Avg. Monthly Search Volume
EV charging stations near me 22,200 searches/mo (Nationwide)
EV charging stations map 5,400 searches/mo (Nationwide)
Free EV charging stations near me 5,300 searches/mo (Nationwide)
EV charging stations cost 2,400 searches/mo (Nationwide)
EV charging stations companies 1,900 searches/mo (Nationwide)

EV charging stations near me keywords have shown amazing growth as you can see in this graph. This is well-established brand we have noticed in search trends for the automotive industry and is crucial that your company optimizes for it.

seo keywords for ev charging stations

Key Takeaway

Technological advancements brought us to electric vehicles, which then opened up the market for various business opportunities, and among those are the EV charging companies.

On the other hand, the details and processes of electric vehicles are not widely known since they are relatively new. In order to maximize the profitability of an EV charging company, digital marketing should be optimized and the best platform to use is google because of the number of users it has and the ease of navigation. With Google, EV charging companies can run targeted ads on a prominent search platform, be integrated into their apps for customer accessibility, and improve search engine optimization (SEO).

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digital marketing tips for automotive marketing

Best Automotive Digital Marketing Tips

As a marketer or business owner in the automotive industry, your goal is to reach more customers, sell more cars, grow your business, and stay ahead of the competition.

However, the automotive industry has rapidly evolved over the past few decades due to the significant growth in sectors like media, innovation, and technology.

In fact, more and more car purchasers now spend much of their time researching online, trying to find the best deals before deciding to close the deal. So in this content piece, we have compiled the best automotive digital marketing tips that you can employ to help bring leads in the door.

 

Social Media

 

Hispanic couple photographing themselves to post on social media while standing by new car in showroom

In this fast-paced and technology-oriented generation, social media pages are critical pieces in your quest for business growth and dominance. On average, digital consumers–including car shoppers–spend two hours and 22 minutes each day on social networking sites and shopping platforms to research.

By providing real-time purchase indicators and valuable data, you can boost customer experience, effectively influence purchase decisions, and build brand loyalty with your prospective clients.

It only takes a few minutes to create a page on Facebook, Twitter, or Instagram and it can be a great avenue to reach out to your customers with special deals and new product offerings.

Facebook also has a feature that allows you to see page insights, places, hashtags, and more to monitor page traffic to take your online presence to a new level. Plus, these social networking sites can also serve as a place for satisfied customers to leave good reviews and vouch for your business.

 

SEO

 

Gone are the days where car buyers would need to go around town and visit a brick and mortar car dealership to inquire about a specific car model for their needs because today, searching for the perfect ride takes a few taps and swipes on search engines.

SEO works to make a website more search-engine friendly with the help of link-building, relevant content, website optimization, and other efforts. It is also important to make sure that you display quality imagines of automobiles to help visitors in choosing a car as per their preference and reap lucrative returns for your business.

By incorporating a comprehensive SEO strategy, you can help car buyers to find your business at the top of the search results. When your website ranks higher than your competitors in the search results, your website generates more clicks which can often translate to higher sales compared to your competitor that ranks lower.

 

 

Optimize Your Website

Nowadays, consumers have no patience for channels that aren’t suitable for mobile devices so make sure to optimize your car dealership website to suit different devices–may it be for smartphones, tablets, or laptops.

In fact, a study conducted by Google reveals that 90% of internet users switch between devices on an average of three times per day in the course of completing a single task.

Furthermore, aside from the standard user experience and fast load speeds, it is also advisable to provide pricing tools and financing calculators to help shoppers figure out their buying decision details in a no-pressure environment.

 

Google Maps

 

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The primary purpose of Google Maps is to act as a search engine that will direct users to a specific location depending on their search query. The local search capabilities allow Google Maps to locate businesses that are relevant to the user’s search, so they can easily view their options before deciding to visit or contact the business itself.

Google maps street view provides more than just helping with the research process since it also allows prospective clients to take a virtual tour before visiting. This feature helps to build trust and connection with your target audience since you’re increasing their comfort level, making them more likely to enter your doors.

 

Use Google Call Features

While optimizing your automotive campaigns for phone calls might sound like a lot of work, it will be worth the effort once prospective clients start ringing off your phone.

Google provides business owners with features that allow clients to have easy access to your phone number, hours of operation, website, and directions with a click of a button–all for free. By ensuring that calls are always returned and attended, you help build long-term relationships and trust with your clients.

 

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