social media for auto dealerships

Is It Worth Doing Digital Marketing for Auto Dealers?

If you’re wondering whether auto dealer marketing in the digital space is worth it, the short answer is yes. While this might seem obvious for most people, sometimes it’s difficult for traditional local businesses to benefit from this new technology.

The fact is that digital marketing for dealers is one of the most important aspects of getting sales, if not the most important. There are various tools with each platform that you can use to leverage your business’s presence.

The Basics of Digital Marketing

You probably already know that you need a Facebook page for your dealership. This is a place where people can see what other people are saying about your dealership, as well as what you’re about. It’s also a convenient space to display various promotions. Getting reviews on this platform is a great way to enhance your credibility for new customers.

While this might surprise you, another important way to get more people to know about your dealership is on Instagram. The main reason isn’t just to get more likes and followers, but it’s actually to reach out to your local customer base. Auto dealer marketing has never been so simple. You can search for posts by addresses and local hashtags to find more people in your community.

Keep in mind that social media platforms are relatively new, and you’ll get the most out of them by taking the time to learn about each one. Since technology is constantly changing in regards to digital marketing for dealers, it’s important to stay on top of trends. While this can seem daunting at first, you’ll get the hang of it once to start taking these platforms seriously.

Search Engine Maps for Auto Dealers

keywords-for-car-dealer

There’s no question that Google Maps is important for any local business, including automotive dealerships. Why do you ask? Well, the simple answer is that everyone is searching online for what they need and when they need it. These days, most people only go with the most convenient option as long as it’s good enough.

Another reason why Google Maps is important for your business is that it puts you in a better position to get noticed by potential customers. When it comes to links on the largest search engine, most people just skim through the various options. However, when you have a map listing, sometimes those results appear prominently right at the top.

Also, Google just plain likes it when you play nice with their system. Putting your listing on their maps makes it much easier to determine what kind of business you’re in, helping them put you in front of people looking for what you offer. This gives you a bit of a push even when it comes to traditional search engine rankings with links to your website.

Practical Tips for Digital Marketing

Whether you are new or experienced in auto dealer marketing, some important guidelines and tips must be followed to keep your business on the move, keep the customers coming back for more, and build a solid customer base. You must make sure that you have established an appropriate marketing plan that is going to serve your customers and generate sales.

Consider how much money you have available to spend on marketing. Hopefully, by now you’re convinced that digital marketing is worth the investment of your time and money, though not everyone has both. If you have money, you can spend on things such as paid advertising and a digital marketing agency service.

For people that have time on their hands, it’ll be worth it to directly reach out to customers and gain a following. This is because direct outreach has the highest conversion of all marketing forms. Think of it as individually meeting people face-to-face, but on a much larger scale. This kind of interaction makes it easier for people to trust you and make a decision.

Now you know the general overview of why digital marketing for dealers is worth it, rather than just going with what’s said on mainstream media. It’s supremely important to get your auto dealership on Google Maps to get in front of all the people searching for nearby businesses. Since technology is changing every day, get on the right track, and take advantage of this opportunity.

digital marketing tips for automotive marketing

Best Automotive Digital Marketing Tips

As a marketer or business owner in the automotive industry, your goal is to reach more customers, sell more cars, grow your business, and stay ahead of the competition.

However, the automotive industry has rapidly evolved over the past few decades due to the significant growth in sectors like media, innovation, and technology.

In fact, more and more car purchasers now spend much of their time researching online, trying to find the best deals before deciding to close the deal. So in this content piece, we have compiled the best automotive digital marketing tips that you can employ to help bring leads in the door.

Social Media

Hispanic couple photographing themselves to post on social media while standing by new car in showroom

In this fast-paced and technology-oriented generation, social media pages are critical pieces in your quest for business growth and dominance. On average, digital consumers–including car shoppers–spend two hours and 22 minutes each day on social networking sites and shopping platforms to research.

By providing real-time purchase indicators and valuable data, you can boost customer experience, effectively influence purchase decisions, and build brand loyalty with your prospective clients.

It only takes a few minutes to create a page on Facebook, Twitter, or Instagram and it can be a great avenue to reach out to your customers with special deals and new product offerings.

Facebook also has a feature that allows you to see page insights, places, hashtags, and more to monitor page traffic to take your online presence to a new level. Plus, these social networking sites can also serve as a place for satisfied customers to leave good reviews and vouch for your business.

SEO

Gone are the days where car buyers would need to go around town and visit a brick and mortar car dealership to inquire about a specific car model for their needs because today, searching for the perfect ride takes a few taps and swipes on search engines.

SEO works to make a website more search-engine friendly with the help of link-building, relevant content, website optimization, and other efforts. It is also important to make sure that you display quality imagines of automobiles to help visitors in choosing a car as per their preference and reap lucrative returns for your business.

By incorporating a comprehensive SEO strategy, you can help car buyers to find your business at the top of the search results. When your website ranks higher than your competitors in the search results, your website generates more clicks which can often translate to higher sales compared to your competitor that ranks lower.

Optimize Your Website

Nowadays, consumers have no patience for channels that aren’t suitable for mobile devices so make sure to optimize your car dealership website to suit different devices–may it be for smartphones, tablets, or laptops.

In fact, a study conducted by Google reveals that 90% of internet users switch between devices on an average of three times per day in the course of completing a single task.

Furthermore, aside from the standard user experience and fast load speeds, it is also advisable to provide pricing tools and financing calculators to help shoppers figure out their buying decision details in a no-pressure environment.

Google Maps

keywords-for-car-dealer

The primary purpose of Google Maps is to act as a search engine that will direct users to a specific location depending on their search query. The local search capabilities allow Google Maps to locate businesses that are relevant to the user’s search, so they can easily view their options before deciding to visit or contact the business itself.

Google maps street view provides more than just helping with the research process since it also allows prospective clients to take a virtual tour before visiting. This feature helps to build trust and connection with your target audience since you’re increasing their comfort level, making them more likely to enter your doors.

Use Google Call Features

While optimizing your automotive campaigns for phone calls might sound like a lot of work, it will be worth the effort once prospective clients start ringing off your phone.

Google provides business owners with features that allow clients to have easy access to your phone number, hours of operation, website, and directions with a click of a button–all for free. By ensuring that calls are always returned and attended, you help build long-term relationships and trust with your clients.

searching keywords for car dealer

Best SEO Keywords for Car Dealerships

searching keywords for car dealer

When it comes to finding the best SEO keywords for car dealerships, there are some that work extremely well for an automotive dealer. Your dealership serves a local community and your marketing team can take advantage of broad global keywords and also local keywords in your market. There’s no question that traffic from search engine marketing is important for any business, including your organization.

There are some keywords worth your investment, but there are also some not worth the effort. This article will go over the advantages of ranking in the search engines, as well as specific keywords that are best for your auto business.

Benefits of Search Engine Marketing

The advantages of using search engines in your marketing strategy are essential. We all know consumers start their purchasing journey online; specifically on search engines like Google. The idea here is that your marketing can position your site to attract more potential customers who are in the market for buying a new/used car. That’s where you want to be!

SEO marketing works well if you want to bring more eyeballs to your vehicle pages. Most potential customers use their mobile devices to find a dealership they can check out online, before ever stepping foot into your lot. Although SEO takes time, it can be your best long term strategy for sales growth.

Depending on your market, there are keywords that people specifically search for when thinking about buying, other keywords will be focused for those who are ready to buy, and other set of keywords can help drive sales to your service deparment.

SEO is important because it increases the likelihood that people will find your dealership online.

Best Keywords for Car Dealer

Every SEO campaign starts by picking the right keywords and being very strategic with your choices. Picking the wrong keywords can waste thousands of dollars, not to mention months of work. By being very cautious and knowing exactly what the goals of your SEO are, it’ll help you pick the correct ones from the beginning.

Let’s do a quick example.

For the last several years, “near me” keywords have shown an exponential growth. This also applies for dealership keywords.

Remember that people are searching for local businesses, such as car dealers, to find what they’re looking for. When people need a car, they usually search for “car dealers near me” or “car dealership near me.” People don’t like wasting time, especially when that includes driving.

The graph below shows the growth over the last 5 years, for keywords like “car dealers near me”. Although there’s a lot more SEO tactics to rank for “near me”, the search demand is there.

Global Keywords for Car Dealerships:

The following keywords show some of the best keywords for a dealership showing the monthly search volume at a global scale.

KeywordsAvg. Search Volume
car dealership92k per month
used car dealerships near me65k per month
car dealerships near me160k per month
new car dealerships near me4.6k per month
local car dealerships2.9k per month

Local City Keywords for Dealerships

Your dealership doesn’t need to rank “globally”, given that your primary focus is local in your market. So why not go after city keywords?

KeywordsAvg. Search VolumeDifficulty
car dealerships in Houston700 per monthDifficult
used car dealerships in CT450 per monthMedium
car dealerships in OKC450 per monthDifficult
car dealerships in Phoenix400 per monthDifficult
car dealerships in Corpus Christ350 per monthMedium

Branded Keywords for Dealers

Additionally, think of the branding opportunities available for you. While some automotive dealerships are traditionally practical without a thoughtful name, this isn’t the case for all of them. A targeted keyword such as “brand + car dealership near me” will help boost your branding awareness in the search engines, which is especially helpful if a handful of people know about it.

Consider the type of vehicles you sell at your dealership. For instance, you may target the keywords “new cars dealers” or “used cars dealers,” depending on if you sell new or used cars. This helps Google and your community understand what you sell and what market or markets you cater to. A great general keyword is just “dealer cars search.”

Also, consider the customers and community that you serve. While many people at least have either a good or decent credit score, not everyone is the same way. In a similar way that you should individually target your focus audience, you should do the same for the keywords for car dealers. For example, you can focus on the keyword “car dealers bad credit” for people who have bad credit.

Keep in mind that there are many keywords for car dealers that you can use for the local business that will work well for you. While many of these don’t have as much search volume as the ones listed above, they are much easier for you to target. In that way, you can get a bunch of them for a good amount of traffic as long as you research them through various tools.

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