How do I Advertise Myself as a Mechanic

How do I Advertise Myself as a Mechanic

Advertising yourself as a mechanic is one of the best ways to land a job. In fact, many top mechanics have their websites and blogs dedicated entirely to this task. With a little know-how, you can do it too! Digital marketing is one of the fastest-growing industries in today’s economy. Thus, incorporating it into your mechanics business can be a brilliant move.

How do I advertise myself as a mechanic?

Below are some of the tips that can help you advertise yourself as a mechanic:

By creating a website for the business.

Creating a website for the business is an excellent way to offer an avenue by which one can advertise services. Having a website allows potential customers to see what kind of work I do and also gives them the chance to contact me quickly. For example, if someone needed their car fixed after hours, they could use the information on the page to reach out.

Having a functional website with contact information sends potential customers the message that the mechanic is legitimate and worth doing business with. Having a site will easily expand clientele, so it’s crucial to have up-to-date information.

By using social media platforms, such as Facebook and Twitter.

Advertising myself as a mechanic with social media platforms, such as Facebook and Twitter, can be very effective for finding your first mechanic job. This is because you can create a large, worldwide audience that is interested in hearing about your specific mechanic skills.

This advertising method can be done by posting helpful tips and informative content on social media to make your account look professional. This will give potential employers the ability to see what type of mechanic information is posted publicly.

If there is no mechanic advice to share with people, it may be beneficial to share mechanics-related ideas online before applying for jobs. Having an attractive social media presence is key.

Using google maps.

Google maps is a great way to market the mechanic business. One can showcase all of the facilities they have and make it easy for customers to find you by entering their address or selecting one of your facilities on the map.

Another great thing about Google maps is that it gives an idea of where people are looking for mechanics near them, which can help attract more potential customers.

Using SEO.

SEO is an acronym for “search engine optimization,” and it refers to the process of optimizing a page so that it appears higher in organic search engine results.

Marketing SEO for mechanics is used by mechanics who want their website to be found and ranked highly when people use search engines like Google, Bing, or Yahoo to find automobile repair or maintenance services.

Search result rankings are primarily based on two factors:

1) The words and phrases that potential customers type into a search engine when looking for products or services they need.

2) The relevance of each keyword-optimized webpage to the text string being searched. In other words, which web pages have content related to the keywords being searched?

SEO can be a valuable tool for mechanics to increase web visitors to their website. It can also help mechanics gain high-value leads from search engines, rankings in local search results and ads, and other opportunities from being found by people who are looking for information about automobile repair or maintenance.

How do mechanics find customers?

Mechanics find customers through advertisements in the local newspaper, on billboards, or online.

Many mechanics advertise themselves in the local newspaper or online. However, most mechanics opt for billboards because of their high visibility and ability to target a specific demographic. Billboards are very effective in targeting audiences with high disposable incomes who may consider hiring a mechanic.

If you want to stand out from the crowd when people browse through the newspaper, you must design an eye-catching advertisement so they will take notice of its content.

They can also find customers by giving out business cards to people who are driving by their shop.

Many mechanics can be found advertising themselves by standing outside of their shop and giving out business cards to people driving by. This is a good way for them to advertise themselves as they work on people’s cars and give out their business cards in person.

This way, they don’t have to give out the business cards through the mail or pay for online advertisements.

Mechanics often find customers through word-of-mouth recommendations from other satisfied customers.

Word of mouth recommendations from other satisfied customers is the most effective way mechanics gain new business. A satisfied customer is much more likely to refer a mechanic out of goodwill than an unsatisfied customer. If a customer is satisfied with a mechanic’s work, the chances are that they may become loyal customers for years to come.

By getting reviewed.

Reviews are a way for mechanics to find customers. People look at reviews to learn more about the person they are looking to hire and see if their business is worth doing business with or not.

Carefully reading the reviews will help the mechanic understand what people liked about his service, what he can improve on, and even who his target market is. Based on this information, it is then possible to refine the advertising campaign.

By clearly communicating that the specific things that were mentioned much in reviews are now present in current advertisements, potential customers will know why they should be hiring the mechanic over others in the area.

By consistently getting high-quality reviews, mechanics can develop long-term relationships with their repeat customers, which eventually leads them to recommend their services to friends.

Where can I advertise my mechanic services?

Using Yelp.

Yelp is a website that allows customers to post reviews and opinions about their experience with a business. Anyone can write a review, whether they have actually been to the business or not.

These reviews help potential customers decide if they would like to visit that business and create an overall score for each establishment. Some people rely on these reviews entirely when deciding where to go.

By using yelp as a channel to advertise, your mechanic workshop will gain new customers who are looking up your business.

Utilizing Google Local Services ads.

Google Local Services ads allow businesses to highlight what type of services they offer. For instance, if you are a mechanic looking for work, you can post an ad showing that you are available and open to taking on clients. This will help potential customers find your business.

This is one of the platforms that Google uses to encourage small businesses to get online. When you post a Local Services ad, the ad will show up when people search for keywords related to your business in an area that is near your location.

For instance, if there are not many mechanics near you and you are looking for work, potential customers might search for “mechanic” or “auto repair shop” via mobile device while they are out on the road.

With this type of ad, they can see your ad pop up when they make these types of searches along their route. This means that people who may be interested in hiring you could find you quickly and easily without having to go through several results pages just looking for someone like you within driving distance.

Advertising online.

Online advertising can be a great way to draw in new customers, especially when you’re just starting off. Online advertisement is easy to track, and it’s a great way to get your name out there. You can create ads on Facebook or Google for people searching specific terms that relate to your services, such as “best mechanic near me.”

Or, if you have an established business with a website, you can link up your physical ad with a digital one, so they work together.

In conclusion,

Getting customers in the door can be challenging if you’re a mechanic or auto repair shop owner. Today, more people research their options online before deciding where they go for service on their vehicles. This has led many mechanics and auto shops to advertise with marketing campaigns targeted at this audience.

SEO-for-EV-Charging-Stations

SEO for EV Charging Stations

How To Maximize Your EV Charging Company’s Revenue

The need for EV Charging Stations has continuously grown for the last decade. More and more drivers pick for electrical cars and that’s where search and SEO for EV charging stations can help your brand grow.

As technological advancements continue to occur, we shift closer and closer to the digital setup. Among those emerging trends are electric vehicles, and that opens up an array of business opportunities in the market. One of those opportunities is the electric charging companies are proving to be highly profitable.

But, on the other hand, it can still be maximized with the proper marketing tools. Since electric vehicles are still considered to be new, not a lot knows the ways around them and includes in that is where they can charge their electric vehicles when they are on the road. With that said, this article will discuss the different ways you can market your EV charging company to maximize its profitability.

The Profit Potential

As previously mentioned, the emergence of electric vehicles has opened new business opportunities such as EV charging companies. Because this market is relatively new, knowledge about it is unknown to most why marketing should be optimized. One of the things that you can do is partner up with public governance.

Apart from setting up your EV charging station, it would also be good to partner with public governance to disseminate more of your services. On the other hand, this may bring you less profit because public EV charging stations are free. In order to infiltrate the market more, your electric vehicle charging company can focus on optimizing digital marketing.

SEO-for-EV-Charging-Stations

Digital Marketing for EV Charging Stations

As previously stated, we are shifting closer and closer to the digital setup, and we should learn how to utilize that. It is safe to assume that those who choose to use electric vehicles are tech-savvy, which is your target market. With that being said, it would make sense to market your electric vehicle charging company on platforms that your target market uses.

You need to make use of online articles, social media posts, sponsorships on influencers, targeted ads, GPS tracking, and everything alike. Optimizing your digital marketing is the key to maximizing the profit of your company, and the essential platform you could use is Google.

https://web.archive.org/web/20220430043442if_/https://www.local-marketing-reports.com/external/lead-gen/widgets/e19cc46e826b09a4c99a7ada61490cf944022e86?widgetId=1651293307933-0

Google Optimization and SEO for EV Charging Stations

Google is the largest searching platform with over one billion users every single day. Google is the first app that everyone opens whenever they have a question in mind. The chances of those looking for electric vehicle charging stations opening google while they are on the road is extremely high.

In addition to the number of users, Google has various marketing tools that could significantly contribute to the growth of your company. Moreover, it is easy to navigate through, which is a crucial factor since this is how you will be monitoring your progress. With Google as your digital marketing tool, you can run targeted ads on a major search platform, be integrated into their apps for customer accessibility, and improve your search engine optimization (SEO).

SEO for EV Charging Stations is exactly that. Optimize the location of each of your charging stations to become the top choice for drivers to choose your service over other stations.

Google Ads for EV Charging Stations

Running your targeted ads through google is probably the best marketing investment you could make. You may have noticed that whenever you search on Google, the first few results are targeted ads and more often than not, it is precisely what you are looking for. ]

That is precisely the advantage that google ads give to your electric vehicle charging company. If you run targeted ads through google, your services will be shown first to whoever searches for an electric vehicle charging company. This alone would instantly boost your marketing by spreading the word out about your business, and it is a guarantee to bring in more profit. With google ads, you can also monitor the activity that comes with it. This information is easily viewable through the analytics of the ads.

Google Maps & Local SEO for EV Charging Stations

Similar to Google ads, advertising through google maps is immensely beneficial. Most especially to electric vehicle charging companies because you will need to provide your target customers with a guide on how to find your charging stations. The first thing you can do to market through google maps enable the location services on your google ads so that the people who see your ads automatically know where to find you. It would also be helpful to run targeted ads with all the various spots of your stations involved.

Through this, google maps will be able to pinpoint which station is the nearest to where your customer is searching from. In addition to that, google maps will be able to provide your customers with approximately how long it will take them to get there and how far they would drive.

Search Engine Optimization Content for EV Charging Stations

Search Engine Optimization (SEO) for EV Charging stations can be translated into content. Articles are crucial factors in establishing the reputation of your electric charging vehicle company. In order to improve your articles, you need to repeatedly use EV keywords so that your company will show up on google search results. In an SEO for EV, you must create unique titles to capture the attention of your target market.

You must also provide meta descriptions and external links to optimize your articles more and have greater visibility in google. You should also use headings and emphasize texts that you want your target customers to pay attention to. Examples of these texts could be the convenience of your EV charging company and the affordability of your prices. You will basically highlight all the qualities your target market is looking for.

Digital-Marketing-for-EV-Charging-Stations

Best SEO Keywords for EV Charging Stations

To continue the success of our very popular blog “best keywords for auto repair“, let’s dig into the best keywords for EV charging stations.

KeywordAvg. Monthly Search Volume
EV charging stations near me22,200 searches/mo (Nationwide)
EV charging stations map5,400 searches/mo (Nationwide)
Free EV charging stations near me5,300 searches/mo (Nationwide)
EV charging stations cost2,400 searches/mo (Nationwide)
EV charging stations companies1,900 searches/mo (Nationwide)

EV charging stations near me keywords have shown amazing growth as you can see in this graph. This is well-established brand we have noticed in search trends for the automotive industry and is crucial that your company optimizes for it.

Key Takeaway

Technological advancements brought us to electric vehicles, which then opened up the market for various business opportunities, and among those are the EV charging companies.

On the other hand, the details and processes of electric vehicles are not widely known since they are relatively new. In order to maximize the profitability of an EV charging company, digital marketing should be optimized and the best platform to use is google because of the number of users it has and the ease of navigation. With Google, EV charging companies can run targeted ads on a prominent search platform, be integrated into their apps for customer accessibility, and improve search engine optimization (SEO).

dentist-near-me-woobound-marketing-christian-arriola

Is Adding “Near Me” to Your Business Name a Good Idea?

You may have seen this picture by now, floating around on every social platform there is… This picture is the beginning of the story I’m about to share with you.

dentist-near-me-woobound-marketing-christian-arriola

It was a few months ago that I was visiting my parents in El Paso, TX that I ran into this dental office. SEO runs in my veins, so it’s common for me to look around to see what other businesses are in every shopping center. However, I never thought I would see a business go as far as adding the words “near me” to their business name.

I snapped this picture to share it with my closes 2 SEO friends; we had a good laugh. A few days later, I hosted a Global SEO training on 2022 ranking factors and I added this picture to my deck… People were cracking up!

I decided to post this on LinkedIn. I considered this picture to be funny but kind of “geeky”, but still went for it. This was my original post:

“Talk about Google Maps hack! I was recently in El Paso, TX, and ran into this while picking up my food order… And yes, they are ranking at the top of results on Google Maps in the area!

Come on, I’m an SEO, of course, I was gonna take a picture!

Although this may seem spammy, Google Guidelines are clear. Google says your Google Business Profile should match your legal business name. So when their legal name is “Dentist near me” or “Vietnamese Restaurant” or “Chris Used Cars”, then it’s ok to use your main keyword in your Google Business Profile.

Having the main keyword in your name often helps with rankings… But if it’s not part of the legal name, then I wouldn’t suggest doing it. There can be penalties coming from Google if they find this to be just a ranking tactic and not accurate legal name.

This post went live on Thursday morning, and I forgot about it… I never expected more than 10 likes, to be quite honest. This was a simple photo to use in my SEO training decks. At the time of this writing, the post sits at near 30,000 impressions, 369 likes, 58 comments, and 27 shares. However, the picture itself went viral!

The “Dentist Near Me” Post Went Viral!

That’s right… My geeky photo went viral! People were liking, commenting, and sharing the post… The picture made it back to me from friends who were sending me messages, slacks, and DMs asking if that was my photo.

SEOs-break-the-internet

The SEO community went wild sharing this picture everywhere and wondering if this was real or just a photoshopped picture.

But is it a Good Idea to Add “Near Me” Keywords?

I know my original post covered the fact that is not technically spam because it’s done in a way that follows Google’s guidelines. But this still feels like a short-term hack to rank in the nearby area.

I think our goal as SEOs and marketers in general, is to build long-term brands from a strategic angle. We shouldn’t be looking for short-term hacks that may appear good now, but leave you at risk of future Google updates. Google updates its algorithm hundreds of times per year, trying to raise the bar for quality and strategy over quick map hacks. I wouldn’t be surprised if a new local update gets released that prohibits or penalizes “Near me” words on Google profile names… And that would be the end of your positioning! What would be left for your business?

I highly believe and agree with many comments I read online. Our goal as SEOs is to build a brand for the long run. Be creative with your name, yes, but work towards a long-term positioning that is not at risk of getting penalized.

Trevor Nadeau: Not sure if this is the type of business I want to entrust my health with….is “heart surgeon near me” next?
Kit Moore, CPA, CA, CMA: I’ll buy Nike’s any day over Kids Indoor Shoes Near Me. I’ve seen this SEO problem before – usually from a green marketing grad with no professional skills.
Jeff Collins: Amazing. The dentist must be an SEO
Kristopher Jones: Not black hat. Brilliant.

What Does Google Think?

John Mueller, Google also commented on this practice on Twitter:

I kinda wonder if it works against them, because of how easily search engines change “near me” into just a location, making it really hard for people to search for them by name. For a local business, probably not a problem though, and the cute name likely helps marketing too.

What’s Next?

I’ll continue to document and update this page as the momentum continues… Stay tuned.

Local Business Listing Management Service

Local Citations For Car Dealerships

You’ve probably heard of local citations before, is nothing new. But when doing search optimization specifically for car dealerships, not all local directories will have the same impact. This is another great example that quality is better than quantity. In this article, we’ll show you what are citations, why they matter, and the exact citations we use for all our clients’ dealerships to boost their visibility and gain market share.

The quality of the directory combined with the industry they focus on is what Google likes. This means that an automotive local directory will have a great impact than a generic global directory. Let’s review this in much more depth and share with you our list of top local directory citations for car dealerships.

More and more car buyers are spending most of their time researching a vehicle online than at the dealership. This means they’re heavily relying on online search, YouTube videos, and more importantly when it comes time to shop they search for dealers locally. The reality is that local search has become a critical component of digital marketing for customer experience.

woobound listings management service software

Why Local Citations for Car Dealerships?

Directory sites for car dealerships are often overlooked as a digital marketing channel but can effectively bring in new customers. Many car dealerships have their websites and vehicles for sale, but their local presence might be missing the mark losing market share to other dealers in the area.

Leveraging your local presence to drive traffic to your dealership’s site is a great way to drive new customers to your lot without investing a lot of money into traditional digital marketing channels. You can use local directories to boost your local online presence and attract new customers.

If you’re in the car business industry, you know that an effective local SEO strategy is essential for growing your business. But when you’re trying to find the best local citations for your dealership, it can be difficult to know where to begin.

What Are Local Citations?

Local citations are commonly known as directory listings. There are literally thousands of online directories where car dealerships can list their business for customers to find it and to help with your online presence. However, the quality of each directory may have a positive or negative impact on your visibility. Here’s why.

Why Do Google Trust Local Citations?

Search engines provide a list of relevant results based on what the searcher is looking for. Relevance is one of the many ranking factors in how those results are shown to the searcher. It is crucial for Google to understand your brand and your website very well to find it more relevant than your competitors, hence ranking higher for car dealership keywords.

Local listings help with relevance and trust, which is why Google trusts many of them as authoritative data. When we look at global well-known directories like Yelp, Manta, Bing Places, Facebook, and many more, we are analyzing directories that apply to every business category. These directories have every business category listed from bakeries, to attorneys, to dealerships. These general directories help Google verify your business address and the validity of your online presence.

Best Local Citations for Car Dealerships

Now that you have the foundational knowledge of what citations are and how they can help your dealership, let’s look at what we consider the best local citations you should be creating for your automotive brand based on your country.

Car Dealership Local Citations in US

AcompioFoursquareOpendi
AppleGoogle Business ProfilePages 24
BAIDUHEREShow Me Local
Bell CanadaHotfrogTomTom
BINGiGlobalTupalo
BrownbookInfo is InfoUber
CylexMantaWaze
FacebookMy Local ServicesWhere to
InstagramN49Yalwa
FactualNAVMIIYandex
Find OpenNextdoorYelp

Car Dealership Local Citations in Canada

AcompioGoogle Business ProfileTomTom
AppleHERETupalo
BAIDUHotfrogUBER
Bell CanadaiGlobalWand
BINGInfo is InfoWaze
BrownbookMantaWhere To
CylexN49Yalwa
FacebookNAVMIIYandex
InstagramNextdoorYelp
Find OpenOpendi
FoursquareShow Me Local

Best Niche Local Citations for Automotive

When we switch gears and we look at niche local citations specifically within the automotive industry, these carry much more value and strength to your local citations strategy. Although the authority of these niche citations is not as high as Yelp or Facebook, the relevance makes up for it. We have seen that Google appreciates high authority citations to validate your business data, but the relevance you get from automotive niche citations helps Google trust your site in the industry even more.

LOCAL CITATIONCOST
Cars and BidsFree
HemmingsFree
KBBFree
AutopTenFree
BestCarFinderFree
Car Dealers USAFree
Dealership NetFree
Just Good CarsFree
Auto MDPaid
Car GurusPaid
Classic CarsPaid
Cars for SalePaid
Car StoryPaid
Auto Sales DirectoryPaid
Grow with CarsPaid
EdmundsPaid
Auto TraderPaid

Local Citation Checker

The next thing you may be wondering is, which ones do you already have and which other ones you may be missing? That’s easy to figure out! Simply enter your car dealership name below and our fully automated app will perform a local citation audit of your entire brand and tell you which listings you already have and which ones you may be missing.

Local Citation Services

Creating and managing local citations it’s a great tactic to boost your visibility but it can become a full-time job on its own. Just imagine going directory by directory, signing up, claiming your profile, and optimizing each one of them… Times 100! Is how much time it takes for you to manually create local citations for a car dealership. Luckily, we can help! With Woobound Listings, we can automate the entire process for you. Simply add your business information and the app does the rest. Woobound Listings connects with all the top citation publishers in the world via API, and within a few minutes, publishes your data across the internet! Contact us for a demo on Woobound Listings.

The bottom line is that local citations have been a part of SEO since the beginning of time. They’re still relevant and more than ever, an important piece of your local strategy.

searching keywords for car dealer

101 Best SEO Keywords for Car Dealerships

searching keywords for car dealer

When it comes to finding the best SEO keywords for car dealerships, there are some that work extremely well for an automotive dealer. Your dealership serves a local community and your marketing team can take advantage of broad global keywords and also local keywords in your market. There’s no question that traffic from search engine marketing is important for any business, including your organization.

There are some keywords worth your investment, but there are also some not worth the effort. This article will go over the advantages of ranking in the search engines, as well as specific keywords that are best for your auto business.

Picking the Right SEO Keywords for Car Dealerships

The advantages of using search engines in your marketing strategy are essential. We all know consumers start their purchasing journey online; specifically on search engines like Google. The idea here is that your marketing can position your site to attract more potential customers who are in the market for buying a new/used car. That’s where you want to be!

However, picking the right keywords from the beginning of your strategy is the key to your early success. When we pick keywords for our clients, we focus primarily on a combination of things: search volume per month, search intent, competition, and more importantly, search trends. It’s important that you understand the search intent of the person performing the search; are they simply looking for educational information or are they in the market to shop for their next vehicle? This will help you strategize and accomplish results like this:

SEO for car dealerships works well if you want to bring more eyeballs to your vehicle pages. Most future customers use their mobile devices to find a dealership they can check out online, before ever stepping foot into your lot. Although SEO takes time, it can be your best long-term strategy for sales growth.

Depending on your market, there are keywords that people specifically search for when thinking about buying, other keywords will be focused on those who are ready to buy, and other set of keywords can help drive sales to your service department.

SEO is important because it increases the likelihood that people will find your dealership online.

Best Keywords for Car Dealerships

Every SEO campaign starts by picking the right keywords and being very strategic with your choices. Picking the wrong keywords can waste thousands of dollars, not to mention months of work. By being very cautious and knowing exactly what the goals of your SEO are, it’ll help you pick the correct ones from the beginning.

Let’s do a quick example.

For the last several years, “near me” keywords have shown exponential growth. This also applies for dealership keywords.

Remember that people are searching for local businesses, such as car dealers, to find what they’re looking for. When people need a car, they usually search for “car dealers near me” or “car dealership near me.” People don’t like wasting time, especially when that includes driving.

The graph below shows the growth over the last 5 years, for keywords like “car dealers near me”. Although there’s a lot more SEO tactics to rank for “near me”, the search demand is there.

Global Keywords for Car Dealerships:

The following keywords show some of the best keywords for a dealership showing the monthly search volume at a global scale.

KeywordsAvg. Search Volume
car dealership92k per month
used car dealerships near me65k per month
car dealerships near me160k per month
new car dealerships near me4.6k per month
local car dealerships2.9k per month

Local City Keywords for Dealerships

Your dealership doesn’t need to rank “globally”, given that your primary focus is local in your market. So why not go after city keywords?

KeywordsAvg. Search VolumeDifficulty
car dealerships in Houston8,100 per monthDifficult
car dealerships in Denver3,600 per monthMedium
car dealerships in OKC5,400 per monthDifficult
car dealerships in Phoenix1,300 per monthDifficult
car dealerships in Corpus Christi2,400 per monthMedium
car dealerships in San Antonio5,400 per monthMedium
car dealerships in Houston8,100 per monthMedium
car dealerships in Corpus Christy350 per monthMedium
car dealerships in Detroit1,000 per monthMedium
car dealerships in Chicago2,900 per monthMedium
car dealerships in Dallas3,600 per monthMedium
car dealerships in Jacksonville FL3,500 per monthMedium
car dealerships in Nashville TN1,600 per monthMedium
car dealerships in Virginia Beach1,500 per monthMedium
car dealerships in Louisville MS2,400 per monthMedium
car dealerships in Indianapolis4,400 per monthMedium
car dealerships in Fort worth2,400 per monthMedium
car dealerships in Memphis1,600 per monthMedium

Branded SEO Keywords for Dealers

Additionally, think of the branding opportunities available for you. While some automotive dealerships are traditionally practical without a thoughtful name, this isn’t the case for all of them. A targeted keyword such as “brand + car dealership near me” will help boost your branding awareness in the search engines, which is especially helpful if a handful of people know about it.

KeywordsAvg. Search VolumeDifficulty
Ford dealership673,000 per monthDifficult
Ford dealership near me873,000 per monthMedium
Ford Dealership San Antonio6,600 per monthMedium
Ford Dealership Austin5,400 per monthMedium
Ford Dealership Houston14,000 per monthMedium
Ford Dealership Las Vegas5,400 per monthMedium

This applies to every manufacturer’s brand, not only Ford. Near Me Keywords for Car Dealerships

KeywordsAvg. Search VolumeDifficulty
Chevy dealership near me450,000 per monthMedium
Honda dealership near me460,000 per monthMedium
Nissan dealership near me301,000 per monthMedium
Kia dealership near me300,000 per monthMedium
Hyundai dealership near me246,000 per monthMedium
Toyota dealership near me550,000 per monthMedium
Jeep dealership near me368,000 per monthMedium
Dodge dealership near me246,000 per monthMedium

Used Car Dealer Keywords

Consider the type of vehicles you sell at your dealership. For instance, you may target the keywords “new cars dealers” or “used cars dealers,” depending on if you sell new or used cars. This helps Google and your community understand what you sell and what market or markets you cater to. A great general keyword is just “dealer cars search.”Used Car Keywords for Dealerships

KeywordsAvg. Search VolumeDifficulty
Used cars1.2M per monthDifficult
Used cars near me550,000 per monthMedium
Used cars near me dealership368,000 per monthMedium
Used cars for sale near me246,000 per monthMedium
Used cars for sale843,000 per monthMedium

Branded + Used Cars Keywords

We’ve covered branded searches as well as used car keywords already… But as SEOs, we have to get creative. It’s time to mix it up and look at branded + used cars keywords.

KeywordsAvg. Search VolumeDifficulty
used Ford cars22,200 per monthDifficult
used Ford cars for sale1,900 per monthDifficult
used Ford cars near me1,300 per monthDifficult
used Chevy cars2,400 per monthDifficult
used Chevy cars for sale4,400 per monthDifficult
used Chevy cars for sale near me70 per monthDifficult
used Honda cars40,500 per monthDifficult
used Honda cars for sale4,400 per monthDifficult
used Honda cars for sale near me880 per monthDifficult
used Nissan cars14,800 per monthDifficult
used Nissan cars for sale2,900 per monthDifficult
used Nissan cars for sale near me480 per monthDifficult
used Kia cars18,500 per monthMedium
used Kia cars for sale2,400 per monthMedium
used Kia cars for sale near me320 per monthMedium
used Nissan cars5,400 per monthMedium
used Nissan cars for sale2,900 per monthMedium
used Nissan cars for sale near me480 per monthMedium
used Hyundai cars18,000 per monthMedium
used Hyundai cars for sale1,900 per monthMedium
used Hyundai cars for sale near me210 per monthMedium
used Toyota cars40,500 per monthMedium
used Toyota cars for sale18,100 per monthMedium
used Toyota cars for sale near me590 per monthMedium
used Jeep cars2,400 per monthMedium
used Jeep for sale33,100 per monthMedium
used Jeep for sale near me2,400 per monthMedium
used Dodge cars1,900 per monthMedium
used Dodge cars for sale390 per monthMedium
used Dodge cars for sale near me30 per monthMedium

Bad Credit Used Cars Keywords for Car Dealers

Also, consider the customers and community that you serve. While many people at least have either a good or decent credit score, not everyone is the same way. In a similar way that you should individually target your focus audience, you should do the same for the keywords for car dealers. For example, you can focus on the keyword “car dealers bad credit” for people who have bad credit.

KeywordsAvg. Search VolumeDifficulty
bad credit used cars3,600 per monthMedium
bad credit jeep wrangler70 per monthMedium
bad credit cars near me1,600 per monthMedium
bad credit used cars near me1,900 per monthMedium
bad credit car dealerships near me12,100 per monthMedium
bad credit car lots3,600 per monthMedium

Keep in mind that there are many keywords for car dealers that you can use for the local business that will work well for you. While many of these don’t have as much search volume as the ones listed above, they are much easier for you to target. In that way, you can get a bunch of them for a good amount of traffic as long as you research them through various tools.

10 Tips on How to Market an Auto Repair Business

Many entrepreneurs try to capitalize in the automotive world because the ever-growing market is quite promising. However, the problem that many repair shop owners often face is how to promote a car repair shop to grow. Below we share 10 tips on how to market an auto repair business.

1. Market Your Shop on Social Networks

A good way to attract new customers and increase the car count in your shop is through social media strategies. Social networks like Facebook and Instagram can help disseminate information, allowing more people to know about your shop. The reach of this type of platform is staggering and continues to grow as we speak.

In addition, social networks also provide customer relationship options. Through social pages (both Facebook and Instagram), it is possible to deliver informative material, publicize promotions and other types of content. This is also a great tool to get feedback from your customers to improve any possible issues.

2. Use a Website to Promote Your Repair Shop

Even with the advancement of social networks like Facebook, the website is still the place where your company can show its essence. Social networks do not give you autonomy over layouts, page flows, among other navigation features.

On the website, you avail to the user what you want and in the way you want. The layout, buttons, content, everything is done as you want, without anyone’s interference.

You should put together a site that explains your services, provides compelling content, and delivers some value to readers. This will make your customers gain interest in the services you provide.

3. Paid Google Search Ads

By leveraging paid tactics like Google ads your auto repair business will appear at the top of google search results very fast. Google ads can be a great tactic on your marketing strategy because when a customer’s vehicle breaks down, he or she is likely to use Google to find the nearest auto shop to get help.

By searching for keywords such as “mechanic near me”, they will be able to see your ads which will direct them to visit your website, which will display the services you offer.

4. Start a YouTube Channel

By using YouTube, it is possible to convey an image of credibility by delivering information to your customers. The videos of the services you offer can be made available on a YouTube channel.

The cool thing about using YouTube as part of your strategy is that it creates engagement between your brand and your prospect. The customer can take a sneak peek at how services are done at your shop and better understand who they are hiring to fix their car. This engaging relationship with your customer makes it possible to drive more cars into your shop.

Another great advantage of using YouTube videos for your repair shop is the credibility that the video builds. The knowledge and experience of your professional team will be featured front and center. This way, your prospects can feel confident about the team taking care of their vehicle.

5. Leverage Local SEO

Who am I kidding? Local SEO for auto repair shops is probably my favorite tip on this list. By investing in local SEO, you will be able to improve your online visibility when prospects search for services you offer. The more clients that can find you the more cars you will have driving into your shop.

Let’s say your repair shop focuses on body repairs. You can optimize your website, GMB, and local directories towards “body shop” keywords. The goal of your local SEO is that when someone searches for a body shop online you show up in the top 3 spots.

6. Start an Auto Repair Blog

A repair shop can also use a Blog to your advantage by posting relevant content that customers can read when their cars are in good condition. The goal is for the customer to remember your shop regularly and visit you in case of an automobile breakdown.

Use your Blog to provide specific advice, do’s and don’ts of maintenance, maintenance schedules, and much more. Blog posts only cost you 30 minutes of your time to write or you can always outsource it for $30-$50 by hiring a freelancer. But trust me, the time you invest has a very good rate of return. This is also an important tool that will help you attract more customers to your auto repair business.

7. Promote Transparent Pricing

To drive more cars into your shop, your prices need to be competitive in your area. As you know, it’s better to make a smaller profit and focus on a high volume of cars instead of trying to make all your profit on a single customer.

With competitive prices, you will certainly win new customers and also bring customers back. If your prices are too high for a single job, you’ll have a hard time retaining that customer and it can affect your reputation.

You are in business to make a profit. Your prices should always cover the costs of the job plus a profit margin on top. However, make it easy and transparent to customers to understand your pricing ranges on different services. This way, the customer will be satisfied and will feel confident when visiting your shop for future repairs/

When your prices are exesive and unclear, the customer tends to feel unpleasant and they start sharing their bad experience. On top of losing the customer, it is even possible that he may even post complaints online as negative reviews that may affect your online reputation.

8. Setting service Reminders

Every vehicle has maintenance schedules that customers will want to maintain in order to keep a car in good mechanical conditions. A shop that can send reminders of their maintenance schedule offers a valuable service to its customers as they can better maintain the car. And you are also ensuring that that customer returns to the shop regularly.

This can be done with a simple mix of technology. If you want to do it manually, you can use Google Calendar and record each scheduled maintenance date with alerts so that an email can be sent. This is a simple way to do it that costs nothing.

9. Launch an Email Newsletter

The newsletter is an excellent tool to maintain constant communication with clients and prospects. With a little discipline, you can ask for the email addresses of all your shop customers and invite them to subscribe to the newsletter.

Periodically you can send them an email with a summary of the information you published on the Blog and possibly some promotions and offers for clients. With this newsletter, you keep yourself in the minds of your customers and prevent them from choosing another workshop for their repairs in a moment of need.

10. Text Notifications

Text message notifications are a very easy way to communicate with your customers. They are especially powerful for notifications that require customer action.

For example, when their car is ready. Both SMS and WhatsApp are easy to respond to and allow you to write communications with the customer. SMS typically has a very low cost that provides a very high return on your investment. You can earn your customers’ trust through open communication which may translate into more sales for your shop.

It is possible to increase the car count in your repair shop and boost your sales using simple techniques as we showed on this blog. By implementing these marketing tips you can certainly promote an auto repair business that can set your shop for success.

social media for auto dealerships

Is It Worth Doing Digital Marketing for Auto Dealers?

If you’re wondering whether auto dealer marketing in the digital space is worth it, the short answer is yes. While this might seem obvious for most people, sometimes it’s difficult for traditional local businesses to benefit from this new technology.

The fact is that digital marketing for dealers is one of the most important aspects of getting sales, if not the most important. There are various tools with each platform that you can use to leverage your business’s presence.

The Basics of Digital Marketing

You probably already know that you need a Facebook page for your dealership. This is a place where people can see what other people are saying about your dealership, as well as what you’re about. It’s also a convenient space to display various promotions. Getting reviews on this platform is a great way to enhance your credibility for new customers.

While this might surprise you, another important way to get more people to know about your dealership is on Instagram. The main reason isn’t just to get more likes and followers, but it’s actually to reach out to your local customer base. Auto dealer marketing has never been so simple. You can search for posts by addresses and local hashtags to find more people in your community.

Keep in mind that social media platforms are relatively new, and you’ll get the most out of them by taking the time to learn about each one. Since technology is constantly changing in regards to digital marketing for dealers, it’s important to stay on top of trends. While this can seem daunting at first, you’ll get the hang of it once to start taking these platforms seriously.

Search Engine Maps for Auto Dealers

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There’s no question that Google Maps is important for any local business, including automotive dealerships. Why do you ask? Well, the simple answer is that everyone is searching online for what they need and when they need it. These days, most people only go with the most convenient option as long as it’s good enough.

Another reason why Google Maps is important for your business is that it puts you in a better position to get noticed by potential customers. When it comes to links on the largest search engine, most people just skim through the various options. However, when you have a map listing, sometimes those results appear prominently right at the top.

Also, Google just plain likes it when you play nice with their system. Putting your listing on their maps makes it much easier to determine what kind of business you’re in, helping them put you in front of people looking for what you offer. This gives you a bit of a push even when it comes to traditional search engine rankings with links to your website.

Practical Tips for Digital Marketing

Whether you are new or experienced in auto dealer marketing, some important guidelines and tips must be followed to keep your business on the move, keep the customers coming back for more, and build a solid customer base. You must make sure that you have established an appropriate marketing plan that is going to serve your customers and generate sales.

Consider how much money you have available to spend on marketing. Hopefully, by now you’re convinced that digital marketing is worth the investment of your time and money, though not everyone has both. If you have money, you can spend on things such as paid advertising and a digital marketing agency service.

For people that have time on their hands, it’ll be worth it to directly reach out to customers and gain a following. This is because direct outreach has the highest conversion of all marketing forms. Think of it as individually meeting people face-to-face, but on a much larger scale. This kind of interaction makes it easier for people to trust you and make a decision.

Now you know the general overview of why digital marketing for dealers is worth it, rather than just going with what’s said on mainstream media. It’s supremely important to get your auto dealership on Google Maps to get in front of all the people searching for nearby businesses. Since technology is changing every day, get on the right track, and take advantage of this opportunity.

digital marketing tips for automotive marketing

Best Automotive Digital Marketing Tips

As a marketer or business owner in the automotive industry, your goal is to reach more customers, sell more cars, grow your business, and stay ahead of the competition.

However, the automotive industry has rapidly evolved over the past few decades due to the significant growth in sectors like media, innovation, and technology.

In fact, more and more car purchasers now spend much of their time researching online, trying to find the best deals before deciding to close the deal. So in this content piece, we have compiled the best automotive digital marketing tips that you can employ to help bring leads in the door.

Social Media

Hispanic couple photographing themselves to post on social media while standing by new car in showroom

In this fast-paced and technology-oriented generation, social media pages are critical pieces in your quest for business growth and dominance. On average, digital consumers–including car shoppers–spend two hours and 22 minutes each day on social networking sites and shopping platforms to research.

By providing real-time purchase indicators and valuable data, you can boost customer experience, effectively influence purchase decisions, and build brand loyalty with your prospective clients.

It only takes a few minutes to create a page on Facebook, Twitter, or Instagram and it can be a great avenue to reach out to your customers with special deals and new product offerings.

Facebook also has a feature that allows you to see page insights, places, hashtags, and more to monitor page traffic to take your online presence to a new level. Plus, these social networking sites can also serve as a place for satisfied customers to leave good reviews and vouch for your business.

SEO

Gone are the days where car buyers would need to go around town and visit a brick and mortar car dealership to inquire about a specific car model for their needs because today, searching for the perfect ride takes a few taps and swipes on search engines.

SEO works to make a website more search-engine friendly with the help of link-building, relevant content, website optimization, and other efforts. It is also important to make sure that you display quality imagines of automobiles to help visitors in choosing a car as per their preference and reap lucrative returns for your business.

By incorporating a comprehensive SEO strategy, you can help car buyers to find your business at the top of the search results. When your website ranks higher than your competitors in the search results, your website generates more clicks which can often translate to higher sales compared to your competitor that ranks lower.

Optimize Your Website

Nowadays, consumers have no patience for channels that aren’t suitable for mobile devices so make sure to optimize your car dealership website to suit different devices–may it be for smartphones, tablets, or laptops.

In fact, a study conducted by Google reveals that 90% of internet users switch between devices on an average of three times per day in the course of completing a single task.

Furthermore, aside from the standard user experience and fast load speeds, it is also advisable to provide pricing tools and financing calculators to help shoppers figure out their buying decision details in a no-pressure environment.

Google Maps

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The primary purpose of Google Maps is to act as a search engine that will direct users to a specific location depending on their search query. The local search capabilities allow Google Maps to locate businesses that are relevant to the user’s search, so they can easily view their options before deciding to visit or contact the business itself.

Google maps street view provides more than just helping with the research process since it also allows prospective clients to take a virtual tour before visiting. This feature helps to build trust and connection with your target audience since you’re increasing their comfort level, making them more likely to enter your doors.

Use Google Call Features

While optimizing your automotive campaigns for phone calls might sound like a lot of work, it will be worth the effort once prospective clients start ringing off your phone.

Google provides business owners with features that allow clients to have easy access to your phone number, hours of operation, website, and directions with a click of a button–all for free. By ensuring that calls are always returned and attended, you help build long-term relationships and trust with your clients.

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