Christian Hustle shares his SMX Boston presentation on new research into how consumers use AI search tools (ChatGPT, Gemini, Google AI Overviews) to discover and choose local businesses. Uberall surveyed 2,000 consumers in the US, UK, France, and Germany and found that 0% never search online before visiting a local business, making search the starting…
Podcast Shownotes: Christian Hustle explains that when ChatGPT, Gemini, and other AI search platforms don’t mention a business, it’s usually due to data footprint gaps rather than bias or bad luck, and multi-location brands often struggle despite strong SEO. He contrasts SEO (ranking links) with GEO/LLM optimization (structured data and influencing AI-generated answers), noting a…
Podcast Transcript: [00:00:00] You don’t rank number one in ai. You either qualify or you don’t. So let me show you how AI actually decides which multi-location business gets recommended. Hey, welcome to the [00:00:15] default Answer show. My name is Christian Hustle, and in this episode. We’re talking about how AI decides which business…
Welcome back to Local SEO Unlocked! I’m Christian Hustle, and today we’re diving into how you can expand your business’s visibility beyond the immediate radius that Google Maps seems to confine you to. This is a topic I’m particularly passionate about, especially after having to record this episode twice—yes, I accidentally deleted the audio the…
Hey everyone, welcome back to Local SEO Unlocked! I’m Christian Hustle, and today’s episode comes straight from a recent eye-opening experience. If you’re tuning in for the first time, this channel is all about the hustle—helping you grow your business through savvy local and digital marketing. And believe me, the story I’m about to share…
Hello and welcome back to another episode of Local SEO Unlocked! I’m your host, Christian Hustle, and I’m particularly excited about today’s episode because I’m going to share some fresh stories and common local SEO mistakes that I’ve witnessed just this week. Uncovering Local SEO Common Mistakes When we onboard new clients or conduct SEO…
Text Version of this Episode Welcome back to another intriguing episode of Local SEO Unlocked! I’m your host, Christian Hustle, diving headfirst into a topic that’s hotter than a jalapeño in a chili cook-off: Is it truly possible to rank a website without building any backlinks? Strap in, because we’re about to get into some…
Podcast Transcript: Let’s talk about the three most recent Google Business Profile updates. That includes Google Business Profile call history going away. Google Business Profile chat also going away, which is actually a pretty big one. And the last one was an interesting one. A new accessible little icon in Google Maps that shows users…
Podcast Transcript: With more and more updates to the Google algorithm, Google AI overviews, and all the things that are happening in search engines, specifically, how do you stand out at the local level when your customers are searching for you nearby? That’s exactly what we’re going to talk about on this video, where we’re…
Podcast Transcript: So on a previous video, I was talking about some recent documents that were leaked from Google, talking or possibly talking about Google search ranking factors. And I’ve analyzed a lot of articles. There’s great articles out there that I’m going to talk about. But I want to give you my take on…
