Best Keywords For Auto Repair

Best Keywords For Your Auto Repair Shops

101 Best Keywords For All Auto Repair Shops

How People Search Online for an Auto Repair Shop Near Them

In order for you to find the best keywords for an auto repair shop to use, it’ll be beneficial to understand how prospects are searching for you. Depending on what customers’ needs are, they tend to narrow down their searches to the problem or service they need + the name of the city where they are located.

Let’s think about “Joe” who lives in Austin, TX. Joe was involved in a collision and his 2019 Toyota Camry was damaged. He’s done with the insurance process and he’s ready to find a shop to fix the body issues. Joe will start his searches around “body repair shop near me” or “body repair shop in Austin TX”. The question to ask yourself is, are you on the top 3 of Joe’s options for him to pick your shop? If not, then this blog is perfect for you!

Near Me Keywords for Auto Repair Shops

Through extensive research and market analysis, we have noticed a big change in how consumers search for keywords related to auto repair. For example, for the last 5 years the growth of “auto repair near me” has exponentially grown compared to “auto repair shop” which has stayed consistent during the same timeframe. Similarly, this has affected many different types of auto shops which you can see in our auto repair market analysis.

auto repair near me vs auto repair shop search trends

So let’s analyze what will be the best keywords for you!

Auto Repair Shop vs Mechanic Shop Keywords Nationwide

Certainly, auto repair and mechanic keywords will be very similar to one another. However, let’s analyze how people think and search across the US when they need auto services.

Auto Repair KeywordsAvg. Search Volume per Month
auto repair near me246,000/mo
auto repair shop near me74,000/mo
cheap auto repair shops near me2,400/mo
car repair shops near me27,100/mo
auto repair services1,600/mo
Mechanic KeywordsAvg. Search Volume per Month
mechanic shop near me90,500/mo
car mechanic near me40,500/mo
auto mechanic near me60,500/mo
auto mechanic shops near me6,600/mo
find a mechanic near me880/mo

Just glancing at this list, “auto repair near me” is the winner… I mean, 246,000 searches per month in the country is far ahead of “mechanic shop near me” at 90,500 searches per month.

That doesn’t mean you have to pick one over the other; you can optimize for both. But understanding how people think nationwide will help us to drill down into a local level in your market.

Local Keyword Ideas for Auto Repair Shops

Now that we understand how people search at a national level, let’s analyze how people search for auto shops in different cities across the country. This will help you identify the best keywords to use for your city.

Los Angeles KeywordsAvg. Monthly Search Volume
auto repair Los Angeles210/mo
auto repair shop Los Angeles140/mo
mechanic Los Angeles170/mo
mechanic shop Los Angeles30/mo
car repair Los Angeles70/mo
Houston KeywordsAvg. Monthly Search Volume
auto repair Houston480/mo
auto repair shop Houston110/mo
mechanic Houston320/mo
mechanic shop Houston0/mo
car repair Houston170/mo
Phoenix KeywordsAvg. Monthly Search Volume
auto repair Phoenix590/mo
auto repair shop Phoenix90/mo
mechanic Phoenix170/mo
mechanic shop Phoenix0/mo
car repair Phoenix0/mo
Chicago KeywordsAvg. Monthly Search Volume
auto repair Chicago880/mo
auto repair shop Chicago210/mo
mechanic Chicago210/mo
mechanic shop Chicago0/mo
car repair Chicago0/mo
San Diego KeywordsAvg. Monthly Search Volume
auto repair San Diego480/mo
auto repair shop San Diego90/mo
mechanic San Diego320/mo
mechanic shop San Diego10/mo
car repair San Diego110/mo

As you can see, each city’s search behavior varies greatly on the number of people using “mechanic” keywords. However, for all the cities we analyzed above, “auto repair” + CITY has the most searches of all the keywords on this list. That means that if your shop were to be a general auto repair center your primary keyword could be “auto repair + YOUR CITY”. From our small test, this would get the most impressions of all on our list.

That applies if your shop is general repairs, but what happens if your shop is specialized in one area? Let’s break down the different verticals of auto repairs and figure out what keywords can help your shop the most.

Keywords for Brake Shops

When a prospect’s car is experiencing grinding, squeaking brakes or your steering wheel is shaking (at faster speeds) and your brake pedal feels spongy, it’ll be time for them to consult with an auto brake shop. As you know, brake shops offer inspection of brake components, the resurfacing of brake rotors or drums, the removal of brake fluid contaminants and air (bleeding the lines), and the installation of brake calipers and wheel cylinders.

But how are people searching for these services?

Let’s figure out what are the most used keywords for brake shops.

Keywords for Brake ShopsAvg. Monthly Search Volume
brake shop 18,100/mo (Nationwide)
brake shops near me 22,200/mo (Nationwide)
brake repair shops near me3,600/mo (Nationwide)
cheap brake service near me2,900/mo (Nationwide)
brake services near me18,100/mo (Nationwide)
brake service cost2,400/mo (Nationwide)
brake pad replacement near me3,600/mo (Nationwide)

We clearly have a winner, again, the “near me” version of the keyword. With 22k searches per month, most people in the US search for “brake shops near me”.

Auto AC Repair Shop Keywords

Although seasonal, summer tends to spike the searches around auto ac repair shops in the US. Think about it, people can’t stand driving a car with a 90-100+ degree weather with no ac and the windows rolled down. It’s the worst! When that happens, these are the keywords they are likely to use to find you.

Keywords for AC RepairAvg. Monthly Search Volume
auto ac repair near me14,800/mo (Nationwide)
auto ac repair8,100/mo (Nationwide)
auto air conditioner repair near m4,400/mo (Nationwide)
car ac repair shop near me1,900/mo (Nationwide)
auto air conditioning service near me2,400/mo (Nationwide)
automotive ac repair near me1,600/mo (Nationwide)
car a/c service near me2,400/mo (Nationwide)

You’re probably seeing the trend that I’ve been taking all along this post; near me wins again! “Auto ac repair near me” is the clear winner with more than 14k searches per month in the US. This is just an annual average; we know winter won’t have anywhere close to that number of searches, which means summer could show 2x times more searches than the average shows.

Keywords for Transmission Shops

When it comes to all things transmission shops, whether that is repairs, maintenance, re-do, etc… people will look for a transmission shops. Let’s take a look at how those searches are happening nationwide.

Keywords for Transmission ShopsAvg. Monthly Search Volume
transmission shops74,000/mo (Nationwide)
transmission shops near me60,500/mo (Nationwide)
transmission repair near me22,200/mo (Nationwide)
transmission repair shops near me2,900/mo (Nationwide)
transmission shops near my location1,000/mo (Nationwide)

At first glance, it looks like for this type of auto shop the trend didn’t apply. The keyword without near me “transmission shops” shows 74k searches vs 60k when adding “near me”. However, I later found a different keyword that might spice things up. “Transmission repair near me” is technically searching for the same thing, but instead of looking for a specific shop, is looking for the service itself. If we count both near me keywords together (60K + 22k) “near me” keywords win again.

Auto Collision Repair and Body Shop Keywords

Accidents happen every day and most drivers will likely seek for help to get their cars fixed. Let’s look at the possible keywords they are using to find collision repair shops.

Keywords for Collision and Body ShopsAvg. Monthly Search Volume
collision shops5,400/mo (Nationwide)
collision repair near me40,500/mo (Nationwide)
body shop near me201,000/mo (Nationwide)
auto body repair near me27,000/mo (Nationwide)
auto body shop 110,000/mo (Nationwide)
auto body shops near me135,000/mo (Nationwide)
car body shops near me18,000/mo (Nationwide)
auto body collision repair near me1,600/mo (Nationwide)

Let’s analyze this table further. Stating the obvious, near me searches win again on both cases with collision and body shop keywords. However, further analysis is needed because this is the perfect example where you could pick keywords you feel right for your business but might not align with how most people search for your services. This exercise started as “collision” but during the research we found that a greater number of people search for this service as “body shop” instead of “collision shop”. That is a good insight for you to focus on body shop keywords knowing how big the difference is compared to collision.

Keywords for a Car Electrical Repair Shop

Changing gears and analyzing how people search for electrical shop might be interested. It’s a wide range of components that are electrical, so let’s take a look at how people search for this service.

Keywords for Car Electrical ShopAvg. Monthly Search Volume
auto electrical near me6,600/mo (Nationwide)
auto electric near me3,600/mo (Nationwide)
auto electric shop1,900/mo (Nationwide)
auto electrical shop near me1,300/mo (Nationwide)
car electrical repair shops near me2,400/mo (Nationwide)
car wiring specialist near me590/mo (Nationwide)
mobile auto electrical repair near me720/mo (Nationwide)
automotive electrical repair near me1,300/mo (Nationwide)

There you have it, another specialty shop and near me wins again.

The bottom line is that optimizing for near me is a big deal. We have proven throughout this article that people want to local places that are close to them. They like quick and easy. Make sure you’re adding these keywords to your strategy and to your keyword ranking tracker to monitor closely. You can also check our search market trends analysis for the automotive industry to learn more about how these keywords perform in search.

At Woobound Automotive, we specialize in digital marketing and SEO for Auto Repair. We know what keywords work, how to optimize to rank for them, and we understand you well. If you need help to take the next step, contact us today!

auto ac repair near me search trends

Auto Repair Shop Search Trends Market Analysis

Auto Repair Shop vs Auto Repair Near Me

For the last 5 years, we have seen a complete industry behavior take over from the searches around “auto repair near me” vs. a more traditional search like “auto repair shop”. Our team specializes in “Near Me Positioning” which is why all our clients are optimized properly to capitalize on near me search trends like this one.

auto repair near me vs auto repair shop search trends

Winning Keyword: Auto Repair Near Me.

Source: Google Trends

Mechanic Near Me vs Mechanic Shop

When looking at a 5-year timeframe, “mechanic near me” has exponentially grown and taken over most of the searches compared to “mechanic shop”. This is why all our clients are optimized properly to capitalize on near me search trends like this one.

mechanic shop vs mechanic near me search trends

Winning Keyword: Mechanic Near Me

Source: Google Trends

The Growth of Tire Shop Near Me Searches

When analyzing “tire shop near me” proves our concept. The growth is exponential year after year and is a great opportunity for local tire shops to optimize for near me searches.

The Growth of Tire Shop Near Me Searches

Source: Google Trends

Brake Shop Near Me Search Trends

Although the growth of “brake shop near me” is not as exponential as other trends, we still recognize a growing trend. Customers seem to be adopting this term at a slower pace but continue to grow.

brake shop near me search trends

Source: Google Trends

Auto AC Repair Search Trends

Interesting comparison at hand. When it comes to “Auto AC Repair” we have noticed that the traditional search is still ahead in search volume. However, “auto AC repair near me” has grown year over year, and it’s on track to surpass the traditional query in 2021.

Winner: Auto AC Repair

auto ac repair near me search trends

Source: Google Trends

Body Shop Near Me Search Trends

“Body shop” searches are another exciting opportunity if your shop focuses on body repairs. As you see on this graph, this trend has shown constant growth over the last 5 years. Although still far from the traditional “body shop”, this still shows a good opportunity to capitalize on.

body shop near me search trends

Source: Google Trends

search engine optimization agency specialized in mechanic shops

10 Tips on How to Market an Auto Repair Business

Many entrepreneurs try to capitalize in the automotive world because the ever-growing market is quite promising. However, the problem that many repair shop owners often face is how to promote a car repair shop to grow. Below we share 10 tips on how to market an auto repair business.

how to market an auto repair business

1. Market Your Shop on Social Networks

A good way to attract new customers and increase the car count in your shop is through social media strategies. Social networks like Facebook and Instagram can help disseminate information, allowing more people to know about your shop. The reach of this type of platform is staggering and continues to grow as we speak.

In addition, social networks also provide customer relationship options. Through social pages (both Facebook and Instagram), it is possible to deliver informative material, publicize promotions and other types of content. This is also a great tool to get feedback from your customers to improve any possible issues.

website example to market a repair shop

2. Use a Website to Promote Your Repair Shop

Even with the advancement of social networks like Facebook, the website is still the place where your company can show its essence. Social networks do not give you autonomy over layouts, page flows, among other navigation features.

On the website, you avail to the user what you want and in the way you want. The layout, buttons, content, everything is done as you want, without anyone’s interference.

You should put together a site that explains your services, provides compelling content, and delivers some value to readers. This will make your customers gain interest in the services you provide.

paid google search ads examples

3. Paid Google Search Ads

By leveraging paid tactics like Google ads your auto repair business will appear at the top of google search results very fast. Google ads can be a great tactic on your marketing strategy because when a customer’s vehicle breaks down, he or she is likely to use Google to find the nearest auto shop to get help.

By searching for keywords such as “mechanic near me”, they will be able to see your ads which will direct them to visit your website, which will display the services you offer.

start a youtube channel to promote a repair shop

4. Start a YouTube Channel

By using YouTube, it is possible to convey an image of credibility by delivering information to your customers. The videos of the services you offer can be made available on a YouTube channel.

The cool thing about using YouTube as part of your strategy is that it creates engagement between your brand and your prospect. The customer can take a sneak peek at how services are done at your shop and better understand who they are hiring to fix their car. This engaging relationship with your customer makes it possible to drive more cars into your shop.

Another great advantage of using YouTube videos for your repair shop is the credibility that the video builds. The knowledge and experience of your professional team will be featured front and center. This way, your prospects can feel confident about the team taking care of their vehicle.

Leverage Local SEO

5. Leverage Local SEO

Who am I kidding? Local SEO for auto repair shops is probably my favorite tip on this list. By investing in local SEO, you will be able to improve your online visibility when prospects search for services you offer. The more clients that can find you the more cars you will have driving into your shop.

Let’s say your repair shop focuses on body repairs. You can optimize your website, GMB, and local directories towards “body shop” keywords. The goal of your local SEO is that when someone searches for a body shop online you show up in the top 3 spots.

start a blog to promote auto repair shop

6. Start an Auto Repair Blog

A repair shop can also use a Blog to your advantage by posting relevant content that customers can read when their cars are in good condition. The goal is for the customer to remember your shop regularly and visit you in case of an automobile breakdown.

Use your Blog to provide specific advice, do’s and don’ts of maintenance, maintenance schedules, and much more. Blog posts only cost you 30 minutes of your time to write or you can always outsource it for $30-$50 by hiring a freelancer. But trust me, the time you invest has a very good rate of return. This is also an important tool that will help you attract more customers to your auto repair business.

7. Promote Transparent Pricing

To drive more cars into your shop, your prices need to be competitive in your area. As you know, it’s better to make a smaller profit and focus on a high volume of cars instead of trying to make all your profit on a single customer.

With competitive prices, you will certainly win new customers and also bring customers back. If your prices are too high for a single job, you’ll have a hard time retaining that customer and it can affect your reputation.

You are in business to make a profit. Your prices should always cover the costs of the job plus a profit margin on top. However, make it easy and transparent to customers to understand your pricing ranges on different services. This way, the customer will be satisfied and will feel confident when visiting your shop for future repairs/

When your prices are exesive and unclear, the customer tends to feel unpleasant and they start sharing their bad experience. On top of losing the customer, it is even possible that he may even post complaints online as negative reviews that may affect your online reputation.

setting auto repair shop calendar reminders

8. Setting service Reminders

Every vehicle has maintenance schedules that customers will want to maintain in order to keep a car in good mechanical conditions. A shop that can send reminders of their maintenance schedule offers a valuable service to its customers as they can better maintain the car. And you are also ensuring that that customer returns to the shop regularly.

This can be done with a simple mix of technology. If you want to do it manually, you can use Google Calendar and record each scheduled maintenance date with alerts so that an email can be sent. This is a simple way to do it that costs nothing.

9. Launch an Email Newsletter

The newsletter is an excellent tool to maintain constant communication with clients and prospects. With a little discipline, you can ask for the email addresses of all your shop customers and invite them to subscribe to the newsletter.

Periodically you can send them an email with a summary of the information you published on the Blog and possibly some promotions and offers for clients. With this newsletter, you keep yourself in the minds of your customers and prevent them from choosing another workshop for their repairs in a moment of need.

10. Text Notifications

Text message notifications are a very easy way to communicate with your customers. They are especially powerful for notifications that require customer action.

For example, when their car is ready. Both SMS and WhatsApp are easy to respond to and allow you to write communications with the customer. SMS typically has a very low cost that provides a very high return on your investment. You can earn your customers’ trust through open communication which may translate into more sales for your shop.

It is possible to increase the car count in your repair shop and boost your sales using simple techniques as we showed on this blog. By implementing these marketing tips you can certainly promote an auto repair business that can set your shop for success.

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