How People Search Online for an Auto Repair Shop Near Them
In order for you to find the best keywords for an auto repair shop to use, it’ll be beneficial to understand how prospects are searching for you. Depending on what customers’ needs are, they tend to narrow down their searches to the problem or service they need + the name of the city where they are located.
Let’s think about “Joe” who lives in Austin, TX. Joe was involved in a collision and his 2019 Toyota Camry was damaged. He’s done with the insurance process and he’s ready to find a shop to fix the body issues. Joe will start his searches around “body repair shop near me” or “body repair shop in Austin TX”. The question to ask yourself is, are you on the top 3 of Joe’s options for him to pick your shop? If not, then this blog is perfect for you!
Near Me Keywords for Auto Repair Shops
Through extensive research and market analysis, we have noticed a big change in how consumers search for keywords related to auto repair. For example, for the last 5 years the growth of “auto repair near me” has exponentially grown compared to “auto repair shop” which has stayed consistent during the same timeframe. Similarly, this has affected many different types of auto shops which you can see in our auto repair market analysis.
So let’s analyze what will be the best keywords for you!
Auto Repair Shop vs Mechanic Shop Keywords Nationwide
Certainly, auto repair and mechanic keywords will be very similar to one another. However, let’s analyze how people think and search across the US when they need auto services.
|Auto Repair Keywords||Avg. Search Volume per Month|
|auto repair near me||246,000/mo|
|auto repair shop near me||74,000/mo|
|cheap auto repair shops near me||2,400/mo|
|car repair shops near me||27,100/mo|
|auto repair services||1,600/mo|
|Mechanic Keywords||Avg. Search Volume per Month|
|mechanic shop near me||90,500/mo|
|car mechanic near me||40,500/mo|
|auto mechanic near me||60,500/mo|
|auto mechanic shops near me||6,600/mo|
|find a mechanic near me||880/mo|
Just glancing at this list, “auto repair near me” is the winner… I mean, 246,000 searches per month in the country is far ahead of “mechanic shop near me” at 90,500 searches per month.
That doesn’t mean you have to pick one over the other; you can optimize for both. But understanding how people think nationwide will help us to drill down into a local level in your market.
Local Keyword Ideas for Auto Repair Shops
Now that we understand how people search at a national level, let’s analyze how people search for auto shops in different cities across the country. This will help you identify the best keywords to use for your city.
|Los Angeles Keywords||Avg. Monthly Search Volume|
|auto repair Los Angeles||210/mo|
|auto repair shop Los Angeles||140/mo|
|mechanic Los Angeles||170/mo|
|mechanic shop Los Angeles||30/mo|
|car repair Los Angeles||70/mo|
|Houston Keywords||Avg. Monthly Search Volume|
|auto repair Houston||480/mo|
|auto repair shop Houston||110/mo|
|mechanic shop Houston||0/mo|
|car repair Houston||170/mo|
|Phoenix Keywords||Avg. Monthly Search Volume|
|auto repair Phoenix||590/mo|
|auto repair shop Phoenix||90/mo|
|mechanic shop Phoenix||0/mo|
|car repair Phoenix||0/mo|
|Chicago Keywords||Avg. Monthly Search Volume|
|auto repair Chicago||880/mo|
|auto repair shop Chicago||210/mo|
|mechanic shop Chicago||0/mo|
|car repair Chicago||0/mo|
|San Diego Keywords||Avg. Monthly Search Volume|
|auto repair San Diego||480/mo|
|auto repair shop San Diego||90/mo|
|mechanic San Diego||320/mo|
|mechanic shop San Diego||10/mo|
|car repair San Diego||110/mo|
As you can see, each city’s search behavior varies greatly on the number of people using “mechanic” keywords. However, for all the cities we analyzed above, “auto repair” + CITY has the most searches of all the keywords on this list. That means that if your shop were to be a general auto repair center your primary keyword could be “auto repair + YOUR CITY”. From our small test, this would get the most impressions of all on our list.
That applies if your shop is general repairs, but what happens if your shop is specialized in one area? Let’s break down the different verticals of auto repairs and figure out what keywords can help your shop the most.
Keywords for Brake Shops
When a prospect’s car is experiencing grinding, squeaking brakes or your steering wheel is shaking (at faster speeds) and your brake pedal feels spongy, it’ll be time for them to consult with an auto brake shop. As you know, brake shops offer inspection of brake components, the resurfacing of brake rotors or drums, the removal of brake fluid contaminants and air (bleeding the lines), and the installation of brake calipers and wheel cylinders.
But how are people searching for these services?
Let’s figure out what are the most used keywords for brake shops.
|Keywords for Brake Shops||Avg. Monthly Search Volume|
|brake shop||18,100/mo (Nationwide)|
|brake shops near me||22,200/mo (Nationwide)|
|brake repair shops near me||3,600/mo (Nationwide)|
|cheap brake service near me||2,900/mo (Nationwide)|
|brake services near me||18,100/mo (Nationwide)|
|brake service cost||2,400/mo (Nationwide)|
|brake pad replacement near me||3,600/mo (Nationwide)|
We clearly have a winner, again, the “near me” version of the keyword. With 22k searches per month, most people in the US search for “brake shops near me”.
Auto AC Repair Shop Keywords
Although seasonal, summer tends to spike the searches around auto ac repair shops in the US. Think about it, people can’t stand driving a car with a 90-100+ degree weather with no ac and the windows rolled down. It’s the worst! When that happens, these are the keywords they are likely to use to find you.
|Keywords for AC Repair||Avg. Monthly Search Volume|
|auto ac repair near me||14,800/mo (Nationwide)|
|auto ac repair||8,100/mo (Nationwide)|
|auto air conditioner repair near m||4,400/mo (Nationwide)|
|car ac repair shop near me||1,900/mo (Nationwide)|
|auto air conditioning service near me||2,400/mo (Nationwide)|
|automotive ac repair near me||1,600/mo (Nationwide)|
|car a/c service near me||2,400/mo (Nationwide)|
You’re probably seeing the trend that I’ve been taking all along this post; near me wins again! “Auto ac repair near me” is the clear winner with more than 14k searches per month in the US. This is just an annual average; we know winter won’t have anywhere close to that number of searches, which means summer could show 2x times more searches than the average shows.
Keywords for Transmission Shops
When it comes to all things transmission shops, whether that is repairs, maintenance, re-do, etc… people will look for a transmission shops. Let’s take a look at how those searches are happening nationwide.
|Keywords for Transmission Shops||Avg. Monthly Search Volume|
|transmission shops||74,000/mo (Nationwide)|
|transmission shops near me||60,500/mo (Nationwide)|
|transmission repair near me||22,200/mo (Nationwide)|
|transmission repair shops near me||2,900/mo (Nationwide)|
|transmission shops near my location||1,000/mo (Nationwide)|
At first glance, it looks like for this type of auto shop the trend didn’t apply. The keyword without near me “transmission shops” shows 74k searches vs 60k when adding “near me”. However, I later found a different keyword that might spice things up. “Transmission repair near me” is technically searching for the same thing, but instead of looking for a specific shop, is looking for the service itself. If we count both near me keywords together (60K + 22k) “near me” keywords win again.
Auto Collision Repair and Body Shop Keywords
Accidents happen every day and most drivers will likely seek for help to get their cars fixed. Let’s look at the possible keywords they are using to find collision repair shops.
|Keywords for Collision and Body Shops||Avg. Monthly Search Volume|
|collision shops||5,400/mo (Nationwide)|
|collision repair near me||40,500/mo (Nationwide)|
|body shop near me||201,000/mo (Nationwide)|
|auto body repair near me||27,000/mo (Nationwide)|
|auto body shop||110,000/mo (Nationwide)|
|auto body shops near me||135,000/mo (Nationwide)|
|car body shops near me||18,000/mo (Nationwide)|
|auto body collision repair near me||1,600/mo (Nationwide)|
Let’s analyze this table further. Stating the obvious, near me searches win again on both cases with collision and body shop keywords. However, further analysis is needed because this is the perfect example where you could pick keywords you feel right for your business but might not align with how most people search for your services. This exercise started as “collision” but during the research we found that a greater number of people search for this service as “body shop” instead of “collision shop”. That is a good insight for you to focus on body shop keywords knowing how big the difference is compared to collision.
Keywords for a Car Electrical Repair Shop
Changing gears and analyzing how people search for electrical shop might be interested. It’s a wide range of components that are electrical, so let’s take a look at how people search for this service.
|Keywords for Car Electrical Shop||Avg. Monthly Search Volume|
|auto electrical near me||6,600/mo (Nationwide)|
|auto electric near me||3,600/mo (Nationwide)|
|auto electric shop||1,900/mo (Nationwide)|
|auto electrical shop near me||1,300/mo (Nationwide)|
|car electrical repair shops near me||2,400/mo (Nationwide)|
|car wiring specialist near me||590/mo (Nationwide)|
|mobile auto electrical repair near me||720/mo (Nationwide)|
|automotive electrical repair near me||1,300/mo (Nationwide)|
There you have it, another specialty shop and near me wins again.
The bottom line is that optimizing for near me is a big deal. We have proven throughout this article that people want to local places that are close to them. They like quick and easy. Make sure you’re adding these keywords to your strategy and to your keyword ranking tracker to monitor closely. You can also check our search market trends analysis for the automotive industry to learn more about how these keywords perform in search.
At Woobound Automotive, we specialize in digital marketing and SEO for Auto Repair. We know what keywords work, how to optimize to rank for them, and we understand you well. If you need help to take the next step, contact us today!