Best Keywords For Auto Repair

Best Keywords For Your Auto Repair Shops

101 Best Keywords For All Auto Repair Shops

How People Search Online for an Auto Repair Shop Near Them

In order for you to find the best keywords for an auto repair shop to use, it’ll be beneficial to understand how prospects are searching for you. Depending on what customers’ needs are, they tend to narrow down their searches to the problem or service they need + the name of the city where they are located.

Let’s think about “Joe” who lives in Austin, TX. Joe was involved in a collision and his 2019 Toyota Camry was damaged. He’s done with the insurance process and he’s ready to find a shop to fix the body issues. Joe will start his searches around “body repair shop near me” or “body repair shop in Austin TX”. The question to ask yourself is, are you on the top 3 of Joe’s options for him to pick your shop? If not, then this blog is perfect for you!

Near Me Keywords for Auto Repair Shops

Through extensive research and market analysis, we have noticed a big change in how consumers search for keywords related to auto repair. For example, for the last 5 years the growth of “auto repair near me” has exponentially grown compared to “auto repair shop” which has stayed consistent during the same timeframe. Similarly, this has affected many different types of auto shops which you can see in our auto repair market analysis.

auto repair near me vs auto repair shop search trends

So let’s analyze what will be the best keywords for you!

Auto Repair Shop vs Mechanic Shop Keywords Nationwide

Certainly, auto repair and mechanic keywords will be very similar to one another. However, let’s analyze how people think and search across the US when they need auto services.

Auto Repair KeywordsAvg. Search Volume per Month
auto repair near me246,000/mo
auto repair shop near me74,000/mo
cheap auto repair shops near me2,400/mo
car repair shops near me27,100/mo
auto repair services1,600/mo
Mechanic KeywordsAvg. Search Volume per Month
mechanic shop near me90,500/mo
car mechanic near me40,500/mo
auto mechanic near me60,500/mo
auto mechanic shops near me6,600/mo
find a mechanic near me880/mo

Just glancing at this list, “auto repair near me” is the winner… I mean, 246,000 searches per month in the country is far ahead of “mechanic shop near me” at 90,500 searches per month.

That doesn’t mean you have to pick one over the other; you can optimize for both. But understanding how people think nationwide will help us to drill down into a local level in your market.

Local Keyword Ideas for Auto Repair Shops

Now that we understand how people search at a national level, let’s analyze how people search for auto shops in different cities across the country. This will help you identify the best keywords to use for your city.

Los Angeles KeywordsAvg. Monthly Search Volume
auto repair Los Angeles210/mo
auto repair shop Los Angeles140/mo
mechanic Los Angeles170/mo
mechanic shop Los Angeles30/mo
car repair Los Angeles70/mo
Houston KeywordsAvg. Monthly Search Volume
auto repair Houston480/mo
auto repair shop Houston110/mo
mechanic Houston320/mo
mechanic shop Houston0/mo
car repair Houston170/mo
Phoenix KeywordsAvg. Monthly Search Volume
auto repair Phoenix590/mo
auto repair shop Phoenix90/mo
mechanic Phoenix170/mo
mechanic shop Phoenix0/mo
car repair Phoenix0/mo
Chicago KeywordsAvg. Monthly Search Volume
auto repair Chicago880/mo
auto repair shop Chicago210/mo
mechanic Chicago210/mo
mechanic shop Chicago0/mo
car repair Chicago0/mo
San Diego KeywordsAvg. Monthly Search Volume
auto repair San Diego480/mo
auto repair shop San Diego90/mo
mechanic San Diego320/mo
mechanic shop San Diego10/mo
car repair San Diego110/mo

As you can see, each city’s search behavior varies greatly on the number of people using “mechanic” keywords. However, for all the cities we analyzed above, “auto repair” + CITY has the most searches of all the keywords on this list. That means that if your shop were to be a general auto repair center your primary keyword could be “auto repair + YOUR CITY”. From our small test, this would get the most impressions of all on our list.

That applies if your shop is general repairs, but what happens if your shop is specialized in one area? Let’s break down the different verticals of auto repairs and figure out what keywords can help your shop the most.

Keywords for Brake Shops

When a prospect’s car is experiencing grinding, squeaking brakes or your steering wheel is shaking (at faster speeds) and your brake pedal feels spongy, it’ll be time for them to consult with an auto brake shop. As you know, brake shops offer inspection of brake components, the resurfacing of brake rotors or drums, the removal of brake fluid contaminants and air (bleeding the lines), and the installation of brake calipers and wheel cylinders.

But how are people searching for these services?

Let’s figure out what are the most used keywords for brake shops.

Keywords for Brake ShopsAvg. Monthly Search Volume
brake shop 18,100/mo (Nationwide)
brake shops near me 22,200/mo (Nationwide)
brake repair shops near me3,600/mo (Nationwide)
cheap brake service near me2,900/mo (Nationwide)
brake services near me18,100/mo (Nationwide)
brake service cost2,400/mo (Nationwide)
brake pad replacement near me3,600/mo (Nationwide)

AUTO AC REPAIR KEYWORDS

Search online for Auto AC Repair near me, Car Aircon repair, Car AC shop. When your car AC system is showing symptoms of trouble brewing, have it checked immediately.

Observe this scenario. The refrigerant breaks down inside the compressor. It acts like motor oil which provides engine lubrication, and if it bogs down, the AC easily succumbs, starting with its compressor. Sharp and grimy particles coming from it travel to the rest of the parts of the AC, wrecking havoc.

To avoid this, have it repaired right away.

TRANSMISSION SHOP KEYWORDS

For problems with your car transmission, use the keywords Transmission Shop or Car Transmission repair shop near me. Or Vehicle Transmission Shop.

Is your car handling feeling different on the road? Or are there strange smells coming from your engine? Let the transmission experts diagnose your problem.

Your transmission might not engage or stay in its proper gear. You may be having a low level of transmission fluid due to leakage or water might have entered due to a flood. Or there might be a problem with the valve body of the automatic transmission.

Have it checked soon so that overheating will not result and will damage other parts.

AUTO COLLISION REPAIR KEYWORDS

Your car was involved in an accident and you want to bring back its appearance to how it was before the accident. You need an auto body shop.

You can use a lot of keywords. Car Body Repair Shop Near Me. Auto Collision Repair Near Me. Car Dents and Bumps Repair Near Me. Car Windshield Replacement Near Me. Auto Glass Repair.

These shops restore, repair, refinish and replace auto frames and bodies. These not only include the metal body but also the windshields and window glass.

They also review police blotter reports, prepare cost estimates for you and plan the work schedule. They either replace whole parts or repair parts that could be fixed. These are all entirely covered by your comprehensive car insurance.

AUTO ELECTRIC REPAIR

If you’re trying to find a shop near you which specializes in car electric repair, search online with the following keywords – Auto Electric Repair near me, Car Electrical repair shop, Electrical repair shop Car.

You should find a professional shop which has specialized diagnostic equipment to identify correctly the cause of your car’s electrical and electronic problems. Is your battery dead? Is your starter or alternator misfiring?

Or it could be simply your dashboard lights or something more complicated like the computer systems that control safety and security measures in your car like ABS brake systems, keyless entry, anti theft, airbags, tire pressure monitors, entertainment system, Traction Control, Heating and AC.

Most technologically advanced cars now have electric and electronic systems which malfunction and needs certified technicians for their repair.

Or your keywords could be something more specific like ABS repair or keyless entry repair near me.

AUTO UPHOLSTERY REPAIR

When your car needs refurbishing in its interiors, especially the upholstery, what keywords do you need to find the best shop to help you?

Keywords like Auto Upholstery Repair or Car Auto Seats Expert Near Me.

Or if you want specific fabrics like leather for your car seats, maybe keywords like Leather Car Seats Near me or Auto Leather Seats Outfitter near me.

JAPANESE CAR OR EUROPEAN AUTO REPAIR SHOP

If you have a Japanese car or a high end European car which needs repair and you want certified mechanics who are trained in the quirks and uniqueness of these foreign brands, you should be specific in your keywords.

Like for Japanese cars, you should put in the brand in your search like Honda Car Repair Expert Near me, Or Toyota Auto Mechanic Near Me.

For high end European cars, for sure you will be finicky on the mechanic who will touch your expensive car because it is so precious to you. When you search online, be specific like, BMW Expert Mechanic near me, or Mercedes Benz Repair Shop Near Me. Or maybe if you have an Italian branded car, a search like Italian Car Mechanic Near Me.

auto ac repair near me search trends

Auto Repair Shop Search Trends Market Analysis

Auto Repair Shop vs Auto Repair Near Me

For the last 5 years, we have seen a complete industry behavior take over from the searches around “auto repair near me” vs. a more traditional search like “auto repair shop”. Our team specializes in “Near Me Positioning” which is why all our clients are optimized properly to capitalize on near me search trends like this one.

auto repair near me vs auto repair shop search trends

Winning Keyword: Auto Repair Near Me.

Source: Google Trends

Mechanic Near Me vs Mechanic Shop

When looking at a 5-year timeframe, “mechanic near me” has exponentially grown and taken over most of the searches compared to “mechanic shop”. This is why all our clients are optimized properly to capitalize on near me search trends like this one.

mechanic shop vs mechanic near me search trends

Winning Keyword: Mechanic Near Me

Source: Google Trends

The Growth of Tire Shop Near Me Searches

When analyzing “tire shop near me” proves our concept. The growth is exponential year after year and is a great opportunity for local tire shops to optimize for near me searches.

The Growth of Tire Shop Near Me Searches

Source: Google Trends

Brake Shop Near Me Search Trends

Although the growth of “brake shop near me” is not as exponential as other trends, we still recognize a growing trend. Customers seem to be adopting this term at a slower pace but continue to grow.

brake shop near me search trends

Source: Google Trends

Auto AC Repair Search Trends

Interesting comparison at hand. When it comes to “Auto AC Repair” we have noticed that the traditional search is still ahead in search volume. However, “auto AC repair near me” has grown year over year, and it’s on track to surpass the traditional query in 2021.

Winner: Auto AC Repair

auto ac repair near me search trends

Source: Google Trends

Body Shop Near Me Search Trends

“Body shop” searches are another exciting opportunity if your shop focuses on body repairs. As you see on this graph, this trend has shown constant growth over the last 5 years. Although still far from the traditional “body shop”, this still shows a good opportunity to capitalize on.

body shop near me search trends

Source: Google Trends

search engine optimization agency specialized in mechanic shops

10 Tips on How to Market an Auto Repair Business

Many entrepreneurs try to capitalize in the automotive world because the ever-growing market is quite promising. However, the problem that many repair shop owners often face is how to promote a car repair shop to grow. Below we share 10 tips on how to market an auto repair business.

how to market an auto repair business

1. Market Your Shop on Social Networks

A good way to attract new customers and increase the car count in your shop is through social media strategies. Social networks like Facebook and Instagram can help disseminate information, allowing more people to know about your shop. The reach of this type of platform is staggering and continues to grow as we speak.

In addition, social networks also provide customer relationship options. Through social pages (both Facebook and Instagram), it is possible to deliver informative material, publicize promotions and other types of content. This is also a great tool to get feedback from your customers to improve any possible issues.

website example to market a repair shop

2. Use a Website to Promote Your Repair Shop

Even with the advancement of social networks like Facebook, the website is still the place where your company can show its essence. Social networks do not give you autonomy over layouts, page flows, among other navigation features.

On the website, you avail to the user what you want and in the way you want. The layout, buttons, content, everything is done as you want, without anyone’s interference.

You should put together a site that explains your services, provides compelling content, and delivers some value to readers. This will make your customers gain interest in the services you provide.

paid google search ads examples

3. Paid Google Search Ads

By leveraging paid tactics like Google ads your auto repair business will appear at the top of google search results very fast. Google ads can be a great tactic on your marketing strategy because when a customer’s vehicle breaks down, he or she is likely to use Google to find the nearest auto shop to get help.

By searching for keywords such as “mechanic near me”, they will be able to see your ads which will direct them to visit your website, which will display the services you offer.

start a youtube channel to promote a repair shop

4. Start a YouTube Channel

By using YouTube, it is possible to convey an image of credibility by delivering information to your customers. The videos of the services you offer can be made available on a YouTube channel.

The cool thing about using YouTube as part of your strategy is that it creates engagement between your brand and your prospect. The customer can take a sneak peek at how services are done at your shop and better understand who they are hiring to fix their car. This engaging relationship with your customer makes it possible to drive more cars into your shop.

Another great advantage of using YouTube videos for your repair shop is the credibility that the video builds. The knowledge and experience of your professional team will be featured front and center. This way, your prospects can feel confident about the team taking care of their vehicle.

Leverage Local SEO

5. Leverage Local SEO

Who am I kidding? Local SEO for auto repair shops is probably my favorite tip on this list. By investing in local SEO, you will be able to improve your online visibility when prospects search for services you offer. The more clients that can find you the more cars you will have driving into your shop.

Let’s say your repair shop focuses on body repairs. You can optimize your website, GMB, and local directories towards “body shop” keywords. The goal of your local SEO is that when someone searches for a body shop online you show up in the top 3 spots.

start a blog to promote auto repair shop

6. Start an Auto Repair Blog

A repair shop can also use a Blog to your advantage by posting relevant content that customers can read when their cars are in good condition. The goal is for the customer to remember your shop regularly and visit you in case of an automobile breakdown.

Use your Blog to provide specific advice, do’s and don’ts of maintenance, maintenance schedules, and much more. Blog posts only cost you 30 minutes of your time to write or you can always outsource it for $30-$50 by hiring a freelancer. But trust me, the time you invest has a very good rate of return. This is also an important tool that will help you attract more customers to your auto repair business.

7. Promote Transparent Pricing

To drive more cars into your shop, your prices need to be competitive in your area. As you know, it’s better to make a smaller profit and focus on a high volume of cars instead of trying to make all your profit on a single customer.

With competitive prices, you will certainly win new customers and also bring customers back. If your prices are too high for a single job, you’ll have a hard time retaining that customer and it can affect your reputation.

You are in business to make a profit. Your prices should always cover the costs of the job plus a profit margin on top. However, make it easy and transparent to customers to understand your pricing ranges on different services. This way, the customer will be satisfied and will feel confident when visiting your shop for future repairs/

When your prices are exesive and unclear, the customer tends to feel unpleasant and they start sharing their bad experience. On top of losing the customer, it is even possible that he may even post complaints online as negative reviews that may affect your online reputation.

setting auto repair shop calendar reminders

8. Setting service Reminders

Every vehicle has maintenance schedules that customers will want to maintain in order to keep a car in good mechanical conditions. A shop that can send reminders of their maintenance schedule offers a valuable service to its customers as they can better maintain the car. And you are also ensuring that that customer returns to the shop regularly.

This can be done with a simple mix of technology. If you want to do it manually, you can use Google Calendar and record each scheduled maintenance date with alerts so that an email can be sent. This is a simple way to do it that costs nothing.

9. Launch an Email Newsletter

The newsletter is an excellent tool to maintain constant communication with clients and prospects. With a little discipline, you can ask for the email addresses of all your shop customers and invite them to subscribe to the newsletter.

Periodically you can send them an email with a summary of the information you published on the Blog and possibly some promotions and offers for clients. With this newsletter, you keep yourself in the minds of your customers and prevent them from choosing another workshop for their repairs in a moment of need.

10. Text Notifications

Text message notifications are a very easy way to communicate with your customers. They are especially powerful for notifications that require customer action.

For example, when their car is ready. Both SMS and WhatsApp are easy to respond to and allow you to write communications with the customer. SMS typically has a very low cost that provides a very high return on your investment. You can earn your customers’ trust through open communication which may translate into more sales for your shop.

It is possible to increase the car count in your repair shop and boost your sales using simple techniques as we showed on this blog. By implementing these marketing tips you can certainly promote an auto repair business that can set your shop for success.

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