Local SEO for auto repair shops<\/a> is probably my favorite tip on this list. By investing in local SEO, you will be able to improve your online visibility when prospects search for services you offer. The more clients that can find you the more cars you will have driving into your shop.<\/p>\n\n\n\nLet\u2019s say your repair shop focuses on body repairs. You can optimize your website, GMB, and local directories towards \u201cbody shop\u201d keywords. The goal of your local SEO is that when someone searches for a body shop online you show up in the top 3 spots.<\/p>\n\n\n\n
6. Start an Auto Repair Blog<\/h2>\n\n\n\n A repair shop can also use a Blog to your advantage by posting relevant content that customers can read when their cars are in good condition. The goal is for the customer to remember your shop regularly and visit you in case of an automobile breakdown.<\/p>\n\n\n\n
Use your Blog to provide specific advice, do\u2019s and don\u2019ts of maintenance, maintenance schedules, and much more. Blog posts only cost you 30 minutes of your time to write or you can always outsource it for $30-$50 by hiring a freelancer. But trust me, the time you invest has a very good rate of return. This is also an important tool that will help you attract more customers to your auto repair business.<\/p>\n\n\n\n
7. Promote Transparent Pricing<\/h2>\n\n\n\n To drive more cars into your shop, your prices need to be competitive in your area. As you know, it\u2019s better to make a smaller profit and focus on a high volume of cars instead of trying to make all your profit on a single customer.<\/p>\n\n\n\n
With competitive prices, you will certainly win new customers and also bring customers back. If your prices are too high for a single job, you\u2019ll have a hard time retaining that customer and it can affect your reputation.<\/p>\n\n\n\n
You are in business to make a profit. Your prices should always cover the costs of the job plus a profit margin on top. However, make it easy and transparent to customers to understand your pricing ranges on different services. This way, the customer will be satisfied and will feel confident when visiting your shop for future repairs\/<\/p>\n\n\n\n
When your prices are exesive and unclear, the customer tends to feel unpleasant and they start sharing their bad experience. On top of losing the customer, it is even possible that he may even post complaints online as negative reviews that may affect your online reputation.<\/p>\n\n\n\n
8. Setting Service Reminders<\/h2>\n\n\n\n Every vehicle has maintenance schedules that customers will want to maintain in order to keep a car in good mechanical condition. A shop that can send reminders of its maintenance schedule offers a valuable service to its customers as they can better maintain the car. And you are also ensuring that that customer returns to the shop regularly.<\/p>\n\n\n\n
This can be done with a simple mix of technology. If you want to do it manually, you can use Google Calendar and record each scheduled maintenance date with alerts so that an email can be sent. This is a simple way to do it that costs nothing.<\/p>\n\n\n\n
9. Launch an Email Newsletter<\/h2>\n\n\n\n The newsletter is an excellent tool to maintain constant communication with clients and prospects. With a little discipline, you can ask for the email addresses of all your shop customers and invite them to subscribe to the newsletter.<\/p>\n\n\n\n
Periodically you can send them an email with a summary of the information you published on the Blog and possibly some promotions and offers for clients. With this newsletter, you keep yourself in the minds of your customers and prevent them from choosing another workshop for their repairs in a moment of need.<\/p>\n\n\n\n
10. Text Notifications<\/h2>\n\n\n\n Text message notifications are a very easy way to communicate with your customers. They are especially powerful for notifications that require customer action.<\/p>\n\n\n\n
For example, when their car is ready. Both SMS and WhatsApp are easy to respond to and allow you to write communications with the customer. SMS typically has a very low cost that provides a very high return on your investment. You can earn your customers\u2019 trust through open communication which may translate into more sales for your shop.<\/p>\n\n\n\n
It is possible to increase the car count in your repair shop and boost your sales using simple techniques as we showed on this blog. By implementing these marketing tips you can certainly promote an auto repair business that can set your shop for success.<\/p>\n","protected":false},"excerpt":{"rendered":"
Many entrepreneurs try to capitalize in the automotive world because the ever-growing market is quite promising. However, the problem that many repair shop owners often face is how to promote a car repair shop to grow. Below we share 10 tips on how to market an auto repair business. 1. Market Your Shop on Social […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[81],"yoast_head":"\n
10 Tips on How to Market and Promote an Auto Repair Business<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n