{"id":15121,"date":"2024-04-09T13:57:00","date_gmt":"2024-04-09T18:57:00","guid":{"rendered":"https:\/\/woobound.com\/?p=15121"},"modified":"2024-04-09T15:31:08","modified_gmt":"2024-04-09T20:31:08","slug":"110-more-leads-in-6-months-ford-dealership","status":"publish","type":"post","link":"https:\/\/woobound.com\/110-more-leads-in-6-months-ford-dealership\/","title":{"rendered":"110% More Leads in 6 Months &#8211; Ford Dealership"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" class=\"wp-image-14503\" src=\"https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study-1024x682.jpg\" alt=\"How Woobound Transformed a Ford Dealership\u2019s Online Presence\" srcset=\"https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study-1024x682.jpg 1024w, https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study-768x512.jpg 768w, https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study-360x240.jpg 360w, https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study-420x280.jpg 420w, https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study-480x320.jpg 480w, https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study-600x400.jpg 600w, https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study-780x520.jpg 780w, https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\">Case Study: Driving Success for a Ford Dealership with Woobound Marketing<\/h2>\n\n\n<h3 class=\"wp-block-heading\">Background<\/h3>\n\n<p>A prominent Ford Dealership was facing significant challenges in Q3 2023. Despite a competitive product lineup and a strong commitment to customer service, the dealership saw a worrying trend: vehicle views were plummeting, market share was being lost to local competitors, traffic was on the decline, and, most critically, sales were dropping. The dealership&#8217;s existing marketing strategies were failing to make an impact in a highly competitive digital landscape.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n<p>Upon partnering with the Ford dealership, we conducted a comprehensive audit of their local market share and online visibility. We identified a critical gap in their online presence \u2014 a lack of a cohesive lead generation strategy that was significantly impacting traffic, inventory views, and ultimately, sales. The dealership needed a turnaround, and they needed it fast, without increasing their existing marketing budget.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Strategy<\/h3>\n\n<p>Woobound Marketing&#8217;s approach was multifaceted and rooted in a deep understanding of the automotive market and digital marketing landscape. Keeping the dealership&#8217;s budget constraints in mind, our team devised a detailed strategy focused on increasing online visibility, improving lead generation, and driving sales. Key initiatives included:<\/p>\n\n\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/p>\n<li><strong>Social Media Exposure: <\/strong>We launched targeted campaigns on social media platforms to drive both new and used inventory customers to the dealership&#8217;s website.<\/li>\n\n\n<li><strong>Google Maps Optimization:<\/strong> Recognizing the importance of local search, we optimized the dealership&#8217;s Google Maps listing, enhancing visibility on Google, Bing, and Apple Maps.<\/li>\n\n\n<li><strong>Retargeting Campaigns: <\/strong>To maximize the efficiency of our efforts, we implemented and continually optimized retargeting campaigns to engage potential customers across the web.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n<p>The impact of our strategic interventions was nothing short of remarkable. In just six months, the dealership witnessed transformational growth in several key performance indicators (the comparison was 6 months of working with us vs the prior 6 months):<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>Impressions: <\/strong><\/h3>\n\n<p>Saw an increase of +123% from the same ad budget, demonstrating vastly improved ad efficiency and reach.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"695\" height=\"331\" class=\"wp-image-15127\" src=\"https:\/\/woobound.com\/wp-content\/uploads\/2024\/04\/ford-dealership-case-study.png\" alt=\"ford dealership case study\" \/><\/figure><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"349\" height=\"164\" class=\"wp-image-15128\" src=\"https:\/\/woobound.com\/wp-content\/uploads\/2024\/04\/ford-dealership-marketing-success-case-study.png\" alt=\"ford dealership marketing success case study\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Traffic to Vehicle Listings: <\/strong><\/h3>\n\n<p>Experienced a +124% surge in traffic to both new and used vehicle listings, indicating heightened interest and engagement from potential buyers.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"695\" height=\"334\" class=\"wp-image-15129\" src=\"https:\/\/woobound.com\/wp-content\/uploads\/2024\/04\/Traffic-to-Vehicle-Listings-results-from-case-study.png\" alt=\"Traffic to Vehicle Listings results from case study\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Sales Calls: <\/strong><\/h3>\n\n<p>Increased by +150%, a clear indicator of rising buyer interest and intent. This was tracked using Woobound Lead Tracker on all inbound sales calls only (no service, parts, or any other department)<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"237\" height=\"172\" class=\"wp-image-15131\" src=\"https:\/\/woobound.com\/wp-content\/uploads\/2024\/04\/sales-leads-for-automotive-case-study.png\" alt=\"sales leads for automotive case study\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\">Organic Traffic:<\/h3>\n\n<p>Grew by +110% from search engines, underscoring the effectiveness of our SEO and local search optimization efforts.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"238\" height=\"253\" class=\"wp-image-15132\" src=\"https:\/\/woobound.com\/wp-content\/uploads\/2024\/04\/organic-visits-case-study-ford.png\" alt=\"organic visits case study ford\" \/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\">+110% Car Buying Leads:<\/h2>\n\n<p>Most importantly, the dealership saw a remarkable +110% increase in leads within the first six months of our partnership.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"224\" height=\"249\" class=\"wp-image-15133\" src=\"https:\/\/woobound.com\/wp-content\/uploads\/2024\/04\/total-conversions-ford-case-study.png\" alt=\"total conversions ford case study\" \/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p>The partnership between the Ford Dealership and Woobound Marketing showcases the power of strategic digital marketing in the automotive industry. Despite operating within the constraints of the dealership&#8217;s existing budget, our tailored approach not only reversed the negative trends but set the dealership on a path to unprecedented growth. This case study exemplifies our commitment to acting as a white-glove partner to our clients, driving tangible results through expertise, innovation, and strategic execution.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Let&#8217;s Drive Your Dealership to Success<\/h3>\n\n<p>Is your dealership ready to rev up its marketing engine? <a href=\"https:\/\/woobound.com\/contact-us\/\">Contact Woobound Marketing today<\/a> to learn how we can turbocharge your digital presence, lead generation, and sales figures, just like we did for our Ford Dealership partner.<\/p>\n\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The impact of our strategic interventions was nothing short of remarkable. In just six months, the dealership witnessed transformational growth in several key performance indicators.<\/p>\n","protected":false},"author":4,"featured_media":14503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,60],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>110% More Leads in 6m - Ford Dealership - Woobound Case Study<\/title>\n<meta name=\"description\" content=\"This amazing case study shows how we achieved 110% more keads in the first 6 months for a Ford Dealership and we can help yours.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woobound.com\/110-more-leads-in-6-months-ford-dealership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"110% More Leads in 6m - Ford Dealership - Woobound Case Study\" \/>\n<meta property=\"og:description\" content=\"This amazing case study shows how we achieved 110% more keads in the first 6 months for a Ford Dealership and we can help yours.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woobound.com\/110-more-leads-in-6-months-ford-dealership\/\" \/>\n<meta property=\"og:site_name\" content=\"Woobound\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-09T18:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T20:31:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woobound.com\/wp-content\/uploads\/2023\/06\/ford-dealership-case-study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christian Hustle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christian Hustle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woobound.com\/110-more-leads-in-6-months-ford-dealership\/\",\"url\":\"https:\/\/woobound.com\/110-more-leads-in-6-months-ford-dealership\/\",\"name\":\"110% More Leads in 6m - Ford Dealership - Woobound Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/woobound.com\/#website\"},\"datePublished\":\"2024-04-09T18:57:00+00:00\",\"dateModified\":\"2024-04-09T20:31:08+00:00\",\"author\":{\"@id\":\"https:\/\/woobound.com\/#\/schema\/person\/897bc0608cc4649c18052bc2e45f86e1\"},\"description\":\"This amazing case study shows how we achieved 110% more keads in the first 6 months for a Ford Dealership and we can help yours.\",\"breadcrumb\":{\"@id\":\"https:\/\/woobound.com\/110-more-leads-in-6-months-ford-dealership\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woobound.com\/110-more-leads-in-6-months-ford-dealership\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/woobound.com\/110-more-leads-in-6-months-ford-dealership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/woobound.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"110% More Leads in 6 Months &#8211; 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