Case Study: Driving Success for a Ford Dealership with Woobound Marketing

Background

A prominent Ford Dealership was facing significant challenges in Q3 2023. Despite a competitive product lineup and a strong commitment to customer service, the dealership saw a worrying trend: vehicle views were plummeting, market share was being lost to local competitors, traffic was on the decline, and, most critically, sales were dropping. The dealership’s existing marketing strategies were failing to make an impact in a highly competitive digital landscape.

Challenge

Upon partnering with the Ford dealership, we conducted a comprehensive audit of their local market share and online visibility. We identified a critical gap in their online presence — a lack of a cohesive lead generation strategy that was significantly impacting traffic, inventory views, and ultimately, sales. The dealership needed a turnaround, and they needed it fast, without increasing their existing marketing budget.

Strategy

Woobound Marketing’s approach was multifaceted and rooted in a deep understanding of the automotive market and digital marketing landscape. Keeping the dealership’s budget constraints in mind, our team devised a detailed strategy focused on increasing online visibility, improving lead generation, and driving sales. Key initiatives included:

• • Social Media Exposure: We launched targeted campaigns on social media platforms to drive both new and used inventory customers to the dealership’s website.
  • Google Maps Optimization: Recognizing the importance of local search, we optimized the dealership’s Google Maps listing, enhancing visibility on Google, Bing, and Apple Maps.
  • Retargeting Campaigns: To maximize the efficiency of our efforts, we implemented and continually optimized retargeting campaigns to engage potential customers across the web.

Results

The impact of our strategic interventions was nothing short of remarkable. In just six months, the dealership witnessed transformational growth in several key performance indicators (the comparison was 6 months of working with us vs the prior 6 months):

Impressions:

Saw an increase of +123% from the same ad budget, demonstrating vastly improved ad efficiency and reach.

Traffic to Vehicle Listings:

Experienced a +124% surge in traffic to both new and used vehicle listings, indicating heightened interest and engagement from potential buyers.

Sales Calls:

Increased by +150%, a clear indicator of rising buyer interest and intent. This was tracked using Woobound Lead Tracker on all inbound sales calls only (no service, parts, or any other department)

Organic Traffic:

Grew by +110% from search engines, underscoring the effectiveness of our SEO and local search optimization efforts.

+110% Car Buying Leads:

Most importantly, the dealership saw a remarkable +110% increase in leads within the first six months of our partnership.

Conclusion

The partnership between the Ford Dealership and Woobound Marketing showcases the power of strategic digital marketing in the automotive industry. Despite operating within the constraints of the dealership’s existing budget, our tailored approach not only reversed the negative trends but set the dealership on a path to unprecedented growth. This case study exemplifies our commitment to acting as a white-glove partner to our clients, driving tangible results through expertise, innovation, and strategic execution.

Let’s Drive Your Dealership to Success

Is your dealership ready to rev up its marketing engine? Contact Woobound Marketing today to learn how we can turbocharge your digital presence, lead generation, and sales figures, just like we did for our Ford Dealership partner.